How to Identify Evergreen Content Opportunities | Ep. #417

How to Identify Evergreen Content Opportunities | Ep. #417

In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for years to come. Time Stamped Show Notes: 00:27 – Today’s topic: How to Identify Evergreen Content Opportunities 00:40 – The easiest way to identify evergreen content is by looking at your competitors 00:44 – Use Ahrefs to know where your competitors’ search traffic is coming from 01:12 – You don’t want to publish news-oriented content 01:30 – Content in digital and online marketing is considered evergreen content 01:35 – HubSpot has a lot of evergreen content 01:45 – Evergreen is something that can stand the test of time 02:09 – BuzzSumo can help you see evergreen content 02:24 – Writing about evergreen topics is what gains traffic 02:33 – If your Google Analytics and Google Search Console are hitched together, go to the Search Console to see which keywords are ranking 02:51 – Then, you can figure out which content to write around those keywords 03:13 – If you’re writing evergreen content, update it once a year so it will consistently gain traffic 03:43 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:55 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That’s it for today’s episode! 3 Key Points: Leverage tools to find out the kind of evergreen content that is gaining traffic for your competitors and create a content related to those topics. Evergreen content will stand the test of time as it remains to be relevant. Make use of the keywords that are ranking for your content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Use Live-streaming to Market Your Business | Ep. #74

How to Use Live-streaming to Market Your Business | Ep. #74

In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Facebook Live, Snapchat Stories, and a number of other...

13 Okt 201610min

Should You Be Using Medium or Not? | Ep. #73

Should You Be Using Medium or Not? | Ep. #73

In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more… Time Stamped Show...

12 Okt 20169min

What Kind of Content Should You Publish on LinkedIn? | Ep. #72

What Kind of Content Should You Publish on LinkedIn? | Ep. #72

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, ...

11 Okt 201610min

Where Most People’s Marketing Efforts Are Wasted | Ep. #71

Where Most People’s Marketing Efforts Are Wasted | Ep. #71

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: 00...

10 Okt 201612min

How to Start a Successful Podcast | Ep. #70

How to Start a Successful Podcast | Ep. #70

In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before you start, the research you’ll need to conduct, the pe...

9 Okt 201612min

What Churn Is and How to Reduce It | Ep. #69

What Churn Is and How to Reduce It | Ep. #69

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love ...

8 Okt 201612min

Exciting Marketing Opportunities for 2017 | Ep. #68

Exciting Marketing Opportunities for 2017 | Ep. #68

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illust...

7 Okt 201613min

Who Should Your First Marketing Hire Be and Why? | Ep. #67

Who Should Your First Marketing Hire Be and Why? | Ep. #67

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting some...

6 Okt 201612min

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