How to Create the Perfect About Page | Ep. #486

How to Create the Perfect About Page | Ep. #486

In Episode #486, Eric and Neil discuss how to create the perfect “About” page. Tune in to learn how to have an About page that resonates with people through storytelling, connecting emotionally, and giving readers next steps to follow. Time-stamped show notes: [00:28] - Today's topic: How to Create the Perfect About Page [00:35] - The Single Grain About page describes our process, who we have contributed to, and our core values. [01:12] - Neil's About page is a story. Storytelling is one of the most powerful forms of marketing. [01:21] - Create a story with an emotional punch and you are more likely to convert those people into customers. [01:44] - Also give next steps about what people should do after reading your story. [02:30] - The story needs to resonate with people. [02:49] - Neil's About page used to have an image of Neil and things he liked, such as tacos. [03:16] - Think about how to connect and resonate with people. [03:25] - We speak at conferences to connect with people and find their story. [03:35] - That's it for today! [03:37] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy. [03:49] - You can also learn how to win a one-year subscription to Crazy Egg. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7-Point Content Promotion Checklist | Ep. #196

7-Point Content Promotion Checklist | Ep. #196

In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of content, when really, their energy needs to be spent ...

12 Feb 20179min

7 Interview Questions You Should Ask Before You Hire a Marketer | Ep. #195

7 Interview Questions You Should Ask Before You Hire a Marketer | Ep. #195

In Episode #195, Eric and Neil discuss the 7 interview questions you should ask before hiring a marketer. There is a lot you can assess about a potential hire from interview questions alone. How do th...

11 Feb 201710min

How to Attract 9,000 Visitors a Month from Quora | Ep. #194

How to Attract 9,000 Visitors a Month from Quora | Ep. #194

In Episode #194, Eric and Neil discuss how to attract 9,000 visitors a month from Quora. Quora is a fantastic platform to increase your visibility and boost traffic to your site—all you have to do is ...

10 Feb 20179min

Why Your SEO Sucks and How to Fix It | Ep. #193

Why Your SEO Sucks and How to Fix It | Ep. #193

In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention i...

9 Feb 201712min

7 Neat SEO Tricks for 2017 | Ep. #192

7 Neat SEO Tricks for 2017 | Ep. #192

In Episode #192, Eric and Neil discuss 7 neat SEO tricks for 2017. There are smarter ways to increase your search engine traffic and Eric and Neil have the know-how. Tune in to find out how removing t...

8 Feb 201710min

How to Hire an SEO Agency | Ep. #191

How to Hire an SEO Agency | Ep. #191

In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investiga...

7 Feb 201710min

7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190

7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways...

6 Feb 201711min

How to Increase Your E-commerce Conversion Rate | Ep. #189

How to Increase Your E-commerce Conversion Rate | Ep. #189

In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the online buying experience as positive and streamlined a...

5 Feb 201710min

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