How to Create the Perfect About Page | Ep. #486

How to Create the Perfect About Page | Ep. #486

In Episode #486, Eric and Neil discuss how to create the perfect “About” page. Tune in to learn how to have an About page that resonates with people through storytelling, connecting emotionally, and giving readers next steps to follow. Time-stamped show notes: [00:28] - Today's topic: How to Create the Perfect About Page [00:35] - The Single Grain About page describes our process, who we have contributed to, and our core values. [01:12] - Neil's About page is a story. Storytelling is one of the most powerful forms of marketing. [01:21] - Create a story with an emotional punch and you are more likely to convert those people into customers. [01:44] - Also give next steps about what people should do after reading your story. [02:30] - The story needs to resonate with people. [02:49] - Neil's About page used to have an image of Neil and things he liked, such as tacos. [03:16] - Think about how to connect and resonate with people. [03:25] - We speak at conferences to connect with people and find their story. [03:35] - That's it for today! [03:37] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy. [03:49] - You can also learn how to win a one-year subscription to Crazy Egg. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Is Guest Posting Still Worth It? | Ep. #157

Is Guest Posting Still Worth It? | Ep. #157

In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to del...

4 Jan 201710min

How to Hire Marketing Interns | Ep. #156

How to Hire Marketing Interns | Ep. #156

In Episode #156, Eric and Neil discuss a valuable opportunity that is worth considering for your team and business—hiring marketing interns. Listen as they reveal the benefits of hiring interns, tips ...

3 Jan 201711min

7 Creative Marketing Tactics that You Ought to be Leveraging | Ep. #155

7 Creative Marketing Tactics that You Ought to be Leveraging | Ep. #155

In Episode #155, Eric and Neil talk about 7 creative marketing tactics that you ought to be leveraging. Tune in to discover the online tools that will work for you and the tactics you need to keep you...

2 Jan 201711min

How to Get Started with Facebook Ads | Ep. #154

How to Get Started with Facebook Ads | Ep. #154

In Episode #154, Eric and Neil teach entrepreneurs how to get started with Faceboook Ads. Facebook Ads have proven to be a really effective tool to grow conversion and traffic. Business owners are now...

1 Jan 20179min

4 Steps to Getting Started with RSLA | Ep. #153

4 Steps to Getting Started with RSLA | Ep. #153

In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for ma...

31 Dec 20169min

Which Google Analytics Metrics Should You Be Tracking? | Ep. #152

Which Google Analytics Metrics Should You Be Tracking? | Ep. #152

In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you i...

30 Dec 201610min

How to Prepare for Google’s First Mobile Index | Ep. #151

How to Prepare for Google’s First Mobile Index | Ep. #151

In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Goog...

29 Dec 20168min

7 Ways to Get People to Show Up to Your Webinar | Ep. #150

7 Ways to Get People to Show Up to Your Webinar | Ep. #150

In Episode #150, Eric and Neil discuss 7 ways to get people to show up to your webinar. Webinars require planned marketing to get qualified leads to participate. Unlike podcasts, your webinar’s succes...

28 Dec 20169min

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