Marketing School - Digital Marketing and Online Marketing Tips17 Feb 2018

How You Can Use the New Facebook Analytics | Ep. #566

In episode #566, Eric and Neil talk about the new Facebook Analytics tool. Tune in to hear why and how you should be using it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Use the New Facebook Analytics [00:50] In the recent months, Facebook has added the ability to look at funnels. [01:23] Now, you have the ability to check on funnels through a dashboard. [01:37] Amplitude is a great tool in conjunction with Facebook ads. [01:55] Neil feels that the data is still really off. [02:20] Even when you’re looking at conversions in Google Analytics, the numbers are always higher. [02:40] You have to be able to cross-reference your data (either internally or externally). [03:00] It’s free and in your best interest to look at Facebook analytics even if the numbers are a little off. [03:12] Think of touch-points, as well; think of this as a way to get more insights from your Facebook marketing efforts. [04:00] You need to track email as well as revenue. [04:13] That’s it for today! [04:15] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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