To Focus or Not to Focus, The Marketer's Dilemma | Ep. #625

To Focus or Not to Focus, The Marketer's Dilemma | Ep. #625

In episode #625, Eric and Neil discuss where and how to focus your energy. Tune in to hear what you should actually be focusing on! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: To Focus or Not to Focus, The Marketer's Dilemma [00:50] People have different concepts of how marketing works. [01:02] Your tactics all depend on what your business is, what its status is, etc. [01:37] Pick a tactic that is working the best for you and focus all your energy on that. [01:55] Once that tactic is operating to its best abilities, add in other tactics. [02:24] Eric worked at a company that tried a bunch of different tactics and found video marketing worked the best, then focused all their energy on that. [03:14] Neil met the Legal Zoom/Shoedazzle CEO; he told Neil to have laser focus. [04:10] Steve Jobs said that he is better at saying “no” than other people. [04:40] If your growth rate is accelerating, hit the gas. If it’s decelerating, think about what you can improve. [04:55] That’s all for today! [05:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Use Live-streaming to Market Your Business | Ep. #74

How to Use Live-streaming to Market Your Business | Ep. #74

In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Facebook Live, Snapchat Stories, and a number of other...

13 Okt 201610min

Should You Be Using Medium or Not? | Ep. #73

Should You Be Using Medium or Not? | Ep. #73

In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more… Time Stamped Show...

12 Okt 20169min

What Kind of Content Should You Publish on LinkedIn? | Ep. #72

What Kind of Content Should You Publish on LinkedIn? | Ep. #72

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, ...

11 Okt 201610min

Where Most People’s Marketing Efforts Are Wasted | Ep. #71

Where Most People’s Marketing Efforts Are Wasted | Ep. #71

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: 00...

10 Okt 201612min

How to Start a Successful Podcast | Ep. #70

How to Start a Successful Podcast | Ep. #70

In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before you start, the research you’ll need to conduct, the pe...

9 Okt 201612min

What Churn Is and How to Reduce It | Ep. #69

What Churn Is and How to Reduce It | Ep. #69

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love ...

8 Okt 201612min

Exciting Marketing Opportunities for 2017 | Ep. #68

Exciting Marketing Opportunities for 2017 | Ep. #68

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illust...

7 Okt 201613min

Who Should Your First Marketing Hire Be and Why? | Ep. #67

Who Should Your First Marketing Hire Be and Why? | Ep. #67

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting some...

6 Okt 201612min

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