How to Get Started with Facebook Ads | Ep. #154
In Episode #154, Eric and Neil teach entrepreneurs how to get started with Faceboook Ads. Facebook Ads have proven to be a really effective tool to grow conversion and traffic. Business owners are now...
1 Jan 20179min
4 Steps to Getting Started with RSLA | Ep. #153
In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for ma...
31 Dec 20169min
Which Google Analytics Metrics Should You Be Tracking? | Ep. #152
In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you i...
30 Dec 201610min
How to Prepare for Google’s First Mobile Index | Ep. #151
In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Goog...
29 Dec 20168min
7 Ways to Get People to Show Up to Your Webinar | Ep. #150
In Episode #150, Eric and Neil discuss 7 ways to get people to show up to your webinar. Webinars require planned marketing to get qualified leads to participate. Unlike podcasts, your webinar’s succes...
28 Dec 20169min
How to Create a First-Class Case Study | Ep. #149
In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and dra...
27 Dec 20169min
7 Ways To Get More People To Open Your Emails | Ep. #148
In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to th...
26 Dec 20169min
How, When and Why to Rebrand Your Business | Ep. #147
In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very d...
25 Dec 201611min
