How to Out-Market a Multi-Billion Dollar Company | Ep. #688

How to Out-Market a Multi-Billion Dollar Company | Ep. #688

In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company [00:52] Allbirds shoes have raised over $27 Million in funding. [01:18] Nike and Adidas are shaking in their boots over this company. [01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing. [01:56] The reason Allbirds is succeeding, is because they built up a great fan community. [02:20] Your first 1000 fans are the most important. [02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth. [02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand. [03:50] Allbirds started by running a bunch of Facebook ads. [04:00] Eric would crank away at podcasts, while Neil would target influencers. [04:30] Neil would also guest post and focus on content marketing. [04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved. [05:23] Eric is an investor in Unity Influence, which connects people with influencers. [06:00] That’s all for today! [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Where Most People’s Marketing Efforts Are Wasted | Ep. #71

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In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: 00...

10 Okt 201612min

How to Start a Successful Podcast | Ep. #70

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In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before you start, the research you’ll need to conduct, the pe...

9 Okt 201612min

What Churn Is and How to Reduce It | Ep. #69

What Churn Is and How to Reduce It | Ep. #69

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love ...

8 Okt 201612min

Exciting Marketing Opportunities for 2017 | Ep. #68

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7 Okt 201613min

Who Should Your First Marketing Hire Be and Why? | Ep. #67

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In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting some...

6 Okt 201612min

How to Do Effective Keyword Research | Ep. #66

How to Do Effective Keyword Research | Ep. #66

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content ...

5 Okt 201611min

Should You Attend Marketing Conferences? | Ep. #65

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In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conf...

4 Okt 201611min

Which Marketing Tactics Should You Start With? | Ep. #64

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In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and ...

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