How to Rank Higher on Google (Without Doing SEO) | Ep. #690

In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO) [00:58] Check out Google Rank Brain. [01:10] There are backlinks, etc. but there is an ultimate factor that tells Google a result is relevant. [01:40] When you’re looking at user experience, bounce rate, etc., that is the ultimate signal that the result is relevant. [02:07] User experience is one of the most important aspects of a website. Optimize user experience. [02:20] Try UserTesting or UsabilityHub to examine your site. [02:45] Nothing beats talking to your users and hearing what they like and don’t like. [03:00] Once you have a big enough sample size, you can improve your site and rankings based on the solid amount of feedback. [03:25] If you are also trying to optimize for load times, try using GTMetrix to see how your site fares. [03:40] Eric’s site takes 10 seconds to load on mobile devices, which is far too long and it needs to be optimized. [04:15] When optimizing for usability, you need to test twice: once for desktops and another time for mobile devices. [04:30] You shouldn’t have separate mobile and desktop versions, just one killer site that works for everything. [05:15] Even if someone has an LTE or 4G phone, does not guarantee fast connections at all times. [05:36] When optimizing for user experience, make sure you’re running A/B tests. [05:58] Neil tested the pop-ups on his site and how it affected user experience on mobile and desktop. [06:27] That’s it for today! [06:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.