How to Run and Manage Your Marketing Experiments  | Ep. #713

In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Run and Manage Your Marketing Experiments [00:35] Neil likes to use Trello to manage his marketing experiments. [00:45] Everyone puts their ideas on the board and then they pick the best ones. [01:00] Don’t spend six months on something that doesn’t work. Start with smaller experiments. [01:22] Eric uses Asana Premium to organize his experiments. [01:58] GrowthHackers Northstar is a great tool, but Neil thinks they won’t be around much longer. [02:25] Make sure you’re spending time and energy on things you can get done quickly. [02:50] Everyone had a different perspective, which is why it’s great to get input and ideas from everyone on your team. [03:31] Only 1 in 12 experiments actually succeeds. [03:48] Neil thinks that stat means that whoever is running your experiments sucks. [04:05] Don’t forget to do qualitative studies. [05:15] If you’ve been running experiments for a long time, this is when you need to do something more drastic and crazy to move the needle. [05:45] Northstar uses the ICE Framework. [06:07] Eric recommends that you read Managing Oneself by Peter Drucker, a management guru. [06:45] You should have a feedback analysis tool to see who on your team is killing it. [07:05] If you’re not being scientific about your experimentation process, you are going to fly off the rails. [07:30] Don’t operate solely off your “gut feeling”; use qualitative and quantitative data to come to your conclusions. [07:44] That’s it for today! [07:47] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.