How Much Should You Spend on Marketing Software Per Month | Ep. #717

How Much Should You Spend on Marketing Software Per Month | Ep. #717

In episode #717, Eric and Neil discuss how much you should spend on marketing software. Tune in to hear why you might be over-spending. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Should You Spend on Marketing Software Per Month [00:40] Eric probably spends $2000/month, while Neil spends $500/month and still thinks that’s too much. [01:10] Everyone pays for more and more software solutions. [01:33] Neil was speaking at a conference and his coworker suggested they get Google Analytics 360; Neil balked because it would cost $100,000. [01:51] Most people who pay for software solutions don’t take action with the data. [02:00] If you want to buy something, make sure you need it and will use it. [02:35] Eric uses a ton of software. [03:00] Marketing software has a lot of the same features. [03:15] So many enterprises are using marketing tools. [03:30] It is so easy to get software/marketing ADD. [03:53] Pare down your costs every quarter. [04:14] Neil tracks his daily expenses. [04:30] A lot of the free tools offer solutions that are just as helpful. [04:57] That’s it for today! [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Why No One Is Reading Your Content | Ep. #166

Why No One Is Reading Your Content | Ep. #166

In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading it? Is it reaching the right audience? Tune in to...

13 Jan 201713min

How We Got Our Podcast to One Million Downloads in Just 4 Months | Ep. #165

How We Got Our Podcast to One Million Downloads in Just 4 Months | Ep. #165

In Episode #165, Eric and Neil discuss how they got their podcast to 1 million downloads in just 4 months. Starting a podcast requires a knowledge base. You need to know how to keep your listeners eng...

12 Jan 201712min

What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164

What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164

In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find ...

11 Jan 20179min

How to Build a Brand Using Live Video | Ep. #163

How to Build a Brand Using Live Video | Ep. #163

In Episode #163, Eric and Neil teach us how to build a brand using live video. In 2016, live videos became the new trend in business. From SnapChat to Facebook Live, almost every platform has their ow...

10 Jan 201712min

How to Outrank Your Competition When You Have Less Links | Ep. #162

How to Outrank Your Competition When You Have Less Links | Ep. #162

In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is...

9 Jan 201711min

7 Elements of an Effective Marketing Report | Ep. #161

7 Elements of an Effective Marketing Report | Ep. #161

In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. ...

8 Jan 201714min

7 Tips to Improve the Reach of Your Podcast | Ep. #160

7 Tips to Improve the Reach of Your Podcast | Ep. #160

In Episode #160, Eric and Neil discuss the 7 tips that will help you improve the reach of your podcast. Starting a podcast is not easy and improving its reach requires putting in some work. Tune in to...

7 Jan 201711min

What You Need to Know About Digital Marketing Before Investing in It | Ep. #159

What You Need to Know About Digital Marketing Before Investing in It | Ep. #159

In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the benefits of zeroing in on one channel over time an...

6 Jan 201713min

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