Marketing School - Digital Marketing and Online Marketing Tips22 Aug 2018

The Easy Alternative to Content Marketing | Ep. #752

In episode #752, Eric and Neil discuss an easy alternative to content marketing. Tune in to hear how you can get great content for free. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Easy Alternative to Content Marketing [00:38] Have your users create content for you! [00:44] Consulting.com and its proprietor didn’t enjoy content marketing, but he thought it would be a great idea to get users, customers, etc. to created video testimonials for him. [01:34] Consulting.com has thousands of video testimonials that ultimately help drive sales and conversions. [02:10] Kissmetrics asked everyone who was part a competition they were running to write a piece for the blog. [02:28] Because of this, they got 7 blog posts per week for free. [03:05] The content was also high-quality. [03:15] Yelp and Trip Advisor do so well because they have user-generated content. [03:30] Screen the content to make sure it’s quality work. [03:45] Listen Notes pulls people’s reviews and notes about podcasts from the web and curates them. [04:09] That’s all for today! [04:14] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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