How Google Search Console Can Help You Avoid a Penalty | Ep. #835

In episode #835, we discuss how the Google Search Console can help you avoid a penalty. Tune in to hear how GSC can help you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Google Search Console Can Help You Avoid a Penalty [00:35] Most people have a drop in traffic at some point. [00:50] Large drops indicate a penalty, otherwise, it’s normal. [01:03] GSC tells you when you have errors; you will receive emails. [01:20] Don’t wait for your traffic to drop, check which the traffic status of your pages on a monthly basis. [01:45] Compare the content of top ten ranked sites with yours. [02:18] Check the Search Analytics section on GSC, make sure you click CTR, Impressions, and Clicks. [02:50] Then go to the “Pages” section. [03:00] Look for pages with a high impression count and low click-through rate. [03:15] This means you don’t have a good enough title or meta-description. [03:30] Low for B2B is below 1% CTR. [03:50] When optimizing title tags, click through to individual pages and click the “queries radio” button. This will show keywords and data. [04:44] Check to see where you are having page speed issues, as well. [04:57] Look at GSC once per week. [05:10] Build that into your workflow. [05:33] SEO is no longer about building links and optimizing code, it’s about optimizing the user experience. [05:39] That’s it for today! [05:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.