S5 E4: The Power of Cause Marketing with Lauren Reed

Lauren Reed-Williams has a passion for creating PR campaigns that not only drive business success but also make a meaningful difference in the community. In this episode, she discusses the significance and impact of cause marketing in today’s business landscape.

Lauren emphasizes that cause marketing should not be seen as an either-or alternative to traditional marketing tactics but rather as an additional layer that enhances the overall strategy.

She highlights the importance of genuine passion and alignment with the cause, noting that authenticity is critical for the success of these campaigns.

Lauren also provides a detailed checklist for evaluating potential cause marketing partners, covering key aspects such as online presence, cross-promotional opportunities, alignment of core values, and measurement of success.

Key Takeaways

• Authenticity in cause marketing is crucial for its success; both the company and the cause should benefit.
• Effective cause marketing campaigns can be conducted by businesses of any size, from small local companies to large national brands.
• Measurement of cause marketing efforts should be as rigorous and detailed as traditional marketing campaigns, incorporating tangible and intangible metrics.

About the Guest

Lauren Reed is CEO and founder of REED, a full-service public relations and marketing agency in Nashville, TN. With over a decade of experience in the industry, her passion lies in the psychology of communications and marketing, with a particular interest in cause marketing. Under her leadership, Reed PR has developed innovative campaigns that resonate deeply within both the local community and broader markets.

Lauren earned her Accreditation in Public Relations (APR) designation in 2010 and is a member of the Entrepreneurs’ Organization, Women Presidents’ Organization, former president of PRSA Nashville and recipient of the PRSA Nashville 2011 Mercury Award, which recognizes the top young PR professional in the Nashville market. Most recently, Lauren was named to the Nashville Business Journal’s 40 Under 40 and its Most Admired CEO list in 2018, 2019, 2020 and 2021. REED PR was also named one of the Business Journal’s Best Places to Work.

Even with all of her awards and the tremendous work she has done, she still says one of her greatest professional accomplishments was creating REED PR’s Be The Good program, which reserves a portion of the agency’s revenue to provide travel grants to individuals who want to do volunteer or mission work at home or abroad.

About the Host

Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.

PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ.

Follow the Podcast

If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen

Need to hire a PR firm?

Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »