Nudge Theory Part I with Rory Sutherland

Nudge Theory Part I with Rory Sutherland

Send us a note about this episode. We'll reply and thank you on a future episode Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US...

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Avsnitt(268)

Reputation Management vs Reputation Architecture

Reputation Management vs Reputation Architecture

Send us a note about this episode. We'll reply and thank you on a future episode Reputation isn’t your shadow anymore. It’s your operating system. It’s no longer something you manage. It has already ...

14 Juli 23min

Why the Future of IABC May Be Less Stage and More Circle

Why the Future of IABC May Be Less Stage and More Circle

Send us a note about this episode. We'll reply and thank you on a future episode What happens when a conference has no keynote, no formal agenda, and no single expert at the front of the room? The n...

7 Juli 22min

Communications Needs a New Compass

Communications Needs a New Compass

Send us a note about this episode. We'll reply and thank you on a future episode As a communications professional you’re operating in the most complex information environment in history. Misinformatio...

30 Juni 22min

The “Transmission” Problem in Public Relations

The “Transmission” Problem in Public Relations

Send us a note about this episode. We'll reply and thank you on a future episode Communications has always been built around a sender mentality. We decide what people need to know, we package it, we p...

23 Juni 20min

Choice Architecture: The Framework You're Already Using

Choice Architecture: The Framework You're Already Using

Send us a note about this episode. We'll reply and thank you on a future episode Every communications campaign you have ever built had a choice architecture inside it. The order you sequenced your cal...

16 Juni 17min

Stories and Strategies Trailer

Stories and Strategies Trailer

Send us a note about this episode. We'll reply and thank you on a future episode Recognized as the most listened-to PR podcast in the World by Podchaser, Goodpods, and data from Rephonic. Also recogni...

13 Juni 52s

The Case for Good Journalism in Today’s World

The Case for Good Journalism in Today’s World

Send us a note about this episode. We'll reply and thank you on a future episode “Journalism is dead.” You've heard it. You've probably said it. And honestly, the evidence seems pretty hard to argue...

9 Juni 21min

Why Public Relations May Be the Secret Weapon in AI Search

Why Public Relations May Be the Secret Weapon in AI Search

Send us a note about this episode. We'll reply and thank you on a future episode Every PR professional has sat in a meeting where leaders ask you to “show up in AI” Here’s the problem. The AEO/GEO ind...

2 Juni 19min

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