Reputation Management vs Reputation Architecture
Reputation isn’t your shadow anymore. It’s your operating system. It’s no longer something you manage. It has already been decided, by AI, based on patterns inside your organization you may not even ...
14 Juli 0s
Why the Future of IABC May Be Less Stage and More Circle
What happens when a conference has no keynote, no formal agenda, and no single expert at the front of the room? The new IABC International Chair calls this an “unconference” model. And it’s one glim...
7 Juli 0s
Communications Needs a New Compass
As a communications professional you’re operating in the most complex information environment in history. Misinformation. Disinformation. AI generated deepfakes of executives saying things they never ...
30 Juni 0s
The “Transmission” Problem in Public Relations
Communications has always been built around a sender mentality. We decide what people need to know, we package it, we push it out. That model came from journalism and broadcasting, three networks, ele...
23 Juni 0s
Choice Architecture: The Framework You're Already Using
Every communications campaign you have ever built had a choice architecture inside it. The order you sequenced your calls to action. The option you listed first in a petition. The default you set in a...
16 Juni 0s
Stories and Strategies Trailer
Recognized as the most listened-to PR podcast in the World by Podchaser, Goodpods, and data from Rephonic. Also recognized as one of best Independent Interview podcasts by the Ear Worthy Newsletter ht...
13 Juni 0s
The Case for Good Journalism in Today’s World
“Journalism is dead.” You've heard it. You've probably said it. And honestly, the evidence seems pretty hard to argue with. Newsrooms gutted, trust in tatters, cable news turned into a gladiator sp...
9 Juni 0s
Why Public Relations May Be the Secret Weapon in AI Search
Every PR professional has sat in a meeting where leaders ask you to “show up in AI” Here’s the problem. The AEO/GEO industry has built an entire measurement apparatus around citations… the moment an A...
2 Juni 0s
