Selling The Value Of Marketing (Guest Campbell Davies)

Selling The Value Of Marketing (Guest Campbell Davies)

The topic we will be covering is “Selling The Value of Marketing”, we will be discussing the effectiveness of consistent brand marketing and the importance of stakeholder management in both franchised and member co-operative based businesses.

My guest for today is Cam Davies. Cam has been in sales and marketing roles for the past 25 years with Tabcorp then spending 14 years at Nike Australia in roles covering Retail Operations, Product Management and Development, Sports Marketing, and Retail Brand Development. He then moved to Greyhound Racing Victoria and revamped the racing and events brand and also the Greyhound Adoption Program. Moving to BIG4 Cam overhauled the brand strategy and re-launched their loyalty program renaming it BIG4 Holiday Perks and re-establishing parks as a key element of the loyalty experience. Currently, Cam has dual roles at Associated Retailers Limited where he oversees the Sports Division and SportsPower network of sports stores as well as being the Group Marketing lead for other brands such as Toyworld and Compleat Angler.

Pearl Jam: https://open.spotify.com/album/5B4PYA7wNN4WdEXdIJu58a

Avsnitt(37)

Being Human In The Face of AI (Guest Su Jella)

Being Human In The Face of AI (Guest Su Jella)

The topic for today is "Being Human In The Face of AI." My guest today is Su Jella, Su has previously been recognised as Australia’s Top 25 Analytics Leaders. She was also recently awarded the prize o...

25 Juli 202442min

From Breakeven To Breakthrough (Guest Michelle Stanton)

From Breakeven To Breakthrough (Guest Michelle Stanton)

The topic for today is “Almost Bankrupt to Breakthrough , The 3 T's for Transforming Your Business!” We will be discussing the turnaround story of beloved family business, Bevilles Jewellers, and the ...

9 Apr 202456min

Are You Ready For The Environmental Revolution? (Guest Kiarne Treacy)

Are You Ready For The Environmental Revolution? (Guest Kiarne Treacy)

The topic for today is “Are you ready for the ESG revolution?” for those who aren’t aware ESG stands for Environmental, social, and corporate governance. We will be discussing a new products in the ma...

18 Jan 202438min

The Entrepreneurs Journey (Guest Kenny Lee - Founder of Light My Bricks)

The Entrepreneurs Journey (Guest Kenny Lee - Founder of Light My Bricks)

The topic for today is “From Idea To Reality”, we will be discussing the entrepreneurs journey from turning a passion, into an idea, into a thriving business! My guest for today is Kenny Lee, Kenny is...

14 Dec 202332min

OMG! Retail Media! (Guest Hugh Cameron)

OMG! Retail Media! (Guest Hugh Cameron)

The topic for today is “OMG! Retail Media Networks!”, we will be discussing what they are, the brands involved in launching them, why you should care and the importance of customer data fuelling riche...

25 Sep 202348min

Drowning In Data, Where Do We Start? (Guest Warwick Matthews)

Drowning In Data, Where Do We Start? (Guest Warwick Matthews)

The topic for today is “Drowning In Data, Where Do We Start?” We will be discussing identity resolution, customer data collection, data prioritisation, data management and more. My guest for today is ...

7 Aug 202344min

Are You Prepared For The Australian Privacy Laws Overhaul (Guest Chris Brinkworth)

Are You Prepared For The Australian Privacy Laws Overhaul (Guest Chris Brinkworth)

The topic for today is “Are You Prepared For The Australian Privacy Laws Overhaul”, we will be discussing the new privacy landscape in the ANZ market, the changes coming into effect and how businesses...

22 Juni 20231h 1min

The Journey To Hyper-Personalisation (Guest Andy Sutton)

The Journey To Hyper-Personalisation (Guest Andy Sutton)

The topic for today is “The Journey To Hyper-Personalisation”, we will be discussing real world examples of how data, team design and enablement in combination can deliver real world results. My guest...

8 Apr 202346min

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