525: Quantifying the Real Value and Impact of Thought Leadership

525: Quantifying the Real Value and Impact of Thought Leadership

Welcome to Strategy Skills episode 525, an interview with the authors of The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart, Cindy Anderson and Anthony Marshall.

In this episode, Cindy and Anthony discuss how their work at IBM shaped their understanding of thought leadership's value in building client relationships and explain the quantifiable benefits of thought leadership. They also address how AI is impacting thought leadership creation and consumption, and the distinction between thought leadership and sales content. They stress the need for independent, data-driven content to build trust and relationships, not for direct sales. Their insights stem from decades of combined experience at organizations like the Project Management Institute and IBM's Institute for Business Value.

Cindy Anderson is the Chief Marketing Officer/Global Lead for Engagement & Eminence at the IBM Institute for Business Value.

Anthony Marshall is the Chair of the Board of Advisors for The Global Thought Leadership Institute at APQC and the Senior Research Director of thought leadership at the IBM Institute for Business Value.

Get The ROI of Thought Leadership here: https://rb.gy/3vv7wm

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145: When promotions end and the runway ends (Monday Morning 8 a.m. #25)

145: When promotions end and the runway ends (Monday Morning 8 a.m. #25)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

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144: If Disney+ is just starting with streaming, where is Disney+ going? (Monday Morning 8 a.m. #24)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

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143: Jim Hemerling, BCG. Co-author of "Beyond Great: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution"

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Jim Hemerling is Senior Partner at Boston Consulting Group’s San Francisco office and a leader in the firm’s People & Organization and Transformation Practices. He has been the leader of BCG Greater China and is a Fellow of the BCG Henderson Institute. His work with clients and his research focuses on holistic human-centric approaches to organizational transformation. Jim is a co-author of BCG's new book - Beyond Great: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution. Global companies remain hamstrung by organizational forms that leave them mired in bureaucracy and slow to respond to changing needs. To grow in the volatility of the 21st century, firms must go beyond the familiar matrix structure and reconfigure themselves in more flexible ways. COVID-19 and its myriad effects on ways of working will force leaders to rethink how they build teams and acquire, upskill, and retain talent. Hemerling and his colleagues launched a study of dozens of global companies to determine successful leadership strategies and found that, though seemingly obvious, the best leaders put people and their needs first, rather than regarding them as resources to exploit. Hemerling and coauthors write about these topics in Beyond Great: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution (October 6, PublicAffairs). BCG’s first major book in years, it will redefine strategy in the post-COVID era. Extending their research far beyond the expected Silicon Valley players, Hemerling and his coauthors at BCG looked at over fifty companies and interviewed hundreds of CEOs across sectors and geographies. The trends: By 2030, companies around the world will have some eight-five million skilled jobs unfilled—a gap that will exact a severe economic toll; In a 2018 BCG survey of 366,000 people from two hundred countries, ranked “good work-life balance” as much more important than “financial compensation” Over 40 percent of hiring managers anticipated that nontraditional educational criteria—like a coding “boot camp”—would soon be just as good a credential as a college degree when evaluating candidates.   For incumbents to thrive amidst these challenges, they must deploy new strategies that touch every part of their business, from value propositions and global supply chains to leadership and social responsibility goals. A huge part of this is leadership and the future of work—how to retain employees, attract top talent, and navigate tension when global forces are changing attitudes about work and life. Examples of innovative leadership: Deemphasizing hierarchy encourages employees to take ownership of projects and propel them forward without bothering to seek approval from bosses; Exploiting the gray area of informal conversations that typically take place between colleagues allows employees to break free from their daily work and innovate; Gamifying candidate screening and identifying talent via online competitions and hackathons to appeal to a new generation. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

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Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

13 Apr 202129min

141: Tesla is not an electric car company (Monday Morning 8 a.m. #22)

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Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

5 Apr 202138min

140: The unspoken truth about strategy (Monday Morning 8 a.m. #21)

140: The unspoken truth about strategy (Monday Morning 8 a.m. #21)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

29 Mars 202147min

139: The six tools of successful leaders (Monday Morning 8 a.m. #20)

139: The six tools of successful leaders (Monday Morning 8 a.m. #20)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

22 Mars 202134min

138: Mothering a strategy (Monday Morning 8 a.m. #19)

138: Mothering a strategy (Monday Morning 8 a.m. #19)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

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