Gloria Osardu | Turning research into impact | #53

Gloria discusses the role of UX research in organizations, emphasizing how researchers communicate their impact. She shares insights on aligning research with business goals, collaborating with stakeholders, and scaling research efforts. She also touches on the challenges researchers face, from proving their value to navigating company structures, and offers practical advice on making research a key part of decision-making.

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🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/gloria-osardu-turning-research-into-impact/

Episode highlights

• 00:01:40 - 4 moments that shaped Gloria’s perspective on research
• 00:09:40 - Measuring UX research impact
• 00:19:27 - The role of researchers in decision-making
• 00:24:23 - Communicating research impact as a team of one
• 00:30:18 - Book recommendations for researchers and leaders
• 00:32:27 - Where to follow Gloria Osardu

About our guest Gloria

Gloria Osardu, Ph.D., is a research and insights business executive who started out as a computer scientist before diving into the world of research and insights; how people interact with technology. Today, she heads Global UX Research at Yahoo Inc., guiding Product, Design, and Brand/Marketing teams to turn insights into action. Before Yahoo, she led global research teams across Gen AI, SaaS, Education, Supply Chain, Finance/Fintech, Payroll, and Federal Government Contracting. She focuses on ethical, accessible research and believes durable insights in a world of big data and AI are key to de-risking business and customer experience decisions.

🔎 Where to follow Gloria

LinkedIn /Instagram /X

👉Did you know thatUXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out theepisode with Kevin Liang, where he talks about driving strategy in reactive environments:https://www.youtube.com/watch?v=HZVm112Io4k&list=PLHN9Xnxn7kezRonCw0uACirsurAYEGhNA&index=9&ab_channel=UXtweak

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

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