Mike Crowell: The Hero's Journey in Marketing
CO-PRO20 Aug 2024

Mike Crowell: The Hero's Journey in Marketing

In today’s episode, we’re hyped to welcome Mike Crowell, a Portland-based marketing vet whose career spans iconic brands like Nike, Oakley, and Microsoft, as well as running his own successful agencies. This journey testifies to the power of innovation and adaptability in the ever-evolving world of brand marketing. Join us as we explore Mike’s remarkable career trajectory, from starting at a small agency to working with Fortune 500 brands, and eventually creating his own agency. We’ll dive d...

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Avsnitt(48)

Selema Masekela: Building Culture Beyond the Mic

Selema Masekela: Building Culture Beyond the Mic

Selema Masekela is one of the most recognizable voices in action sports. From snowboarding and surfing to skateboarding and the X Games, he has spent decades helping bring the culture and its biggest ...

1 Sep 1h 52min

Ian Rogers: The Blueprint for Modern Music Apps

Ian Rogers: The Blueprint for Modern Music Apps

Today we sit down with Ian Rogers and chat about the difference between people who are genuinely excited by technology and the people who see a way to make money from it. Ian has spent his career on t...

18 Aug 1h 23min

Pat Moore: From Big Airs to Boardrooms and Everything In Between

Pat Moore: From Big Airs to Boardrooms and Everything In Between

On this episode of the Co-Pro Podcast, we sit down with professional snowboarder Pat Moore. We trace his full journey from growing up in New Hampshire and first strapping on a board at age 3 at Waterv...

4 Aug 49min

The Photographer Behind Motorcycle Culture | Michael Lichter Interview

The Photographer Behind Motorcycle Culture | Michael Lichter Interview

In this episode of Co-Pro, we sit down with legendary motorcycle photographer Michael Lichter. We talk about brand and what it means to him through the lens. How he’s built a visual identity around bi...

21 Juli 1h 9min

Laurel Burton on Leading the Modern Agency

Laurel Burton on Leading the Modern Agency

Laurel Burton is a force. As CEO of Instrument, she’s built a career by wearing a hundred hats, pushing through late nights, and leading with the kind of creative fire that doesn’t ask permission. In ...

7 Juli 1h 11min

 Ehren McGhehey: The Brand That Runs on Danger

Ehren McGhehey: The Brand That Runs on Danger

“Danger” has always had a place in pop culture. From Kenny Loggins’ “Danger Zone” to Rodney Dangerfield and Danger Mouse, the word has a long history of showing up wherever things get bold, wild, or u...

23 Juni 1h 20min

Mel Strong on Nike’s Golden Era and Purpose Driven Investing

Mel Strong on Nike’s Golden Era and Purpose Driven Investing

We sit down with Mel Strong to talk through her path through Nike’s world, from SB and ACG to Nike Running, and the culture that shaped each chapter. She shares a behind-the-scenes look at building br...

10 Juni 1h 18min

Tricia Byrnes & Jen Sherowski: Pro Snowboarding’s Past, Olympics & The Next Generation

Tricia Byrnes & Jen Sherowski: Pro Snowboarding’s Past, Olympics & The Next Generation

Modern snowboarding needs a conversation that cuts through the noise. That’s why we sat down with Tricia Byrnes and Jen Sherowski, hosts of the Going-Off podcast, to talk pro snowboarding past, Olympi...

28 Maj 1h 8min

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