#419: How HTeaO is Brewing Emotional Loyalty Through an Elevated Iced Tea Experience

#419: How HTeaO is Brewing Emotional Loyalty Through an Elevated Iced Tea Experience

Send a text In a beverage industry dominated by coffee culture, iced tea is making a bold statement, thanks to HTeaO. The rapidly growing franchise has transformed a traditionally home-brewed beverage into a sought-after, in-store experience that fosters both emotional and transactional loyalty. We recently sat down with Heath Nielsen, President of HTeaO, to discuss the company’s journey, its approach to customer engagement, and the future of iced tea in the quick-service industry.

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#411: Loyalty360 Executive Spotlight: John Sellers, Bank of America

#411: Loyalty360 Executive Spotlight: John Sellers, Bank of America

Send us Fan Mail Loyalty360 had the pleasure of speaking with John Sellers, Head of Rewards at Bank of America and 2024 Loyalty Expo Champion of Customer Loyalty honoree. Bank of America’s Preferred R...

9 Jan 202521min

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than w...

9 Jan 202527min

#409: A Love Story: David's Bridal's Diamond Loyalty Program

#409: A Love Story: David's Bridal's Diamond Loyalty Program

Send a text David’s Bridal stands as a powerhouse in the bridal retail market, with one out of every three brides in the United States walking down the aisle in one of their gowns. Kelly Cook, Preside...

18 Dec 202427min

#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

Send a text Memorable experiences are a key part of creating lasting customer relationships, and Häagen-Dazs Shops are taking steps to enhance its approach. In this conversation with Maya Pocock, Bran...

16 Dec 202419min

#407: Cava’s Loyalty Program: Driving Growth Amid a Surge in Popularity

#407: Cava’s Loyalty Program: Driving Growth Amid a Surge in Popularity

Send a text Cava, a Mediterranean-inspired restaurant chain with over 340 locations has carved out a unique space in the competitive fast-casual dining industry. Known for its fresh ingredients and vi...

11 Dec 202418min

#406: BWH Hotels: Elevating Customer Loyalty and Inspiring Travel

#406: BWH Hotels: Elevating Customer Loyalty and Inspiring Travel

Send a text Travel rewards have become increasingly popular in recent years, with more and more people taking advantage of the opportunity to earn points and miles on their everyday spending. Accordin...

9 Dec 202416min

#405: Loyalty360 Loyalty Live | Shamba Schmidt, Epsilon

#405: Loyalty360 Loyalty Live | Shamba Schmidt, Epsilon

Send a text In our latest edition of Loyalty Live, Loyalty360, speaks with Shamba Schmidt, Vice President, Solution Consulting at Epsilon. As a global marketing and data technology company known for i...

19 Nov 202417min

#404: Interview with Michelle DeVore: Launching the Supercuts Reward Program

#404: Interview with Michelle DeVore: Launching the Supercuts Reward Program

Send a text Designing an enterprise-level loyalty program from scratch is challenging on its own, but doing so for a large franchise organization like Supercuts—spanning 1,900 locations with over 400 ...

18 Nov 202424min

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