Love in 60 Seconds

Love in 60 Seconds

Wanda Brewer was grieving. After losing her brother, she found comfort in an unexpected place: a soap-opera-esque story on Instagram told in 60-second increments. The story? A mafia boss torn between power, family and love.

Wanda’s not alone. Millions are bingeing these bite-sized, ultra-dramatic vertical shorts, where sexy werewolves, ruthless billionaires, and love triangles unfold one minute at a time — hooking viewers with cliffhangers and high-stakes drama.

From China’s multi-billion-dollar booming industry to your TikTok feed, these soapy, over-the-top dramas are changing the way we watch — and pay for — entertainment. This Valentine’s Day, Endless Thread explores the rise and Americanization of vertical short dramas.

Show notes:

“Werewolf Billionaire CEO Husbands Are Taking Over Hollywood” (Rolling Stone)

“Minute-Long Soap Operas Are Here. Is America Ready?” (The New York Times)

“2024 Short Drama Overseas Marketing White Paper” (TikTok)

Credits: This episode was produced by Cici Yu. It was co-hosted by Ben Brock Johnson and Amory Sivertson. Mix and sound design by Emily Jankowski and Paul Vaitkus.

Avsnitt(405)

Buck It

Buck It

A Reddit comment about a chance encounter on a train inspires Ben to get hypnotized and Amory to face her fears in front of an audience at an open mic.

23 Aug 201828min

Test Of Time

Test Of Time

Did you ever receive a love note in elementary school? What happened to the person who wrote it to you? Or what about that person you went to a music festival with in your early 20s? In this episode, we feature two extraordinary stories about relationships that have withstood the test of time.

16 Aug 201829min

The Original Most Interesting Man In The World

The Original Most Interesting Man In The World

King David Kalākaua was the last king of Hawaii. But he was much more than that -- he was a traveler, a dreamer, a tech nerd. Or maybe he was fond of drinking, reveling and gambling. It depends on who you ask. But one thing he was not: Boring.

9 Aug 201828min

Season 2: First Listen

Season 2: First Listen

The Endless Thread team has been hard at work on a new season of episodes. Don't believe us? We have proof! Take a listen to our trailer for Season 2.

6 Aug 20181min

Snacktime: Cake, Camels, and Catfish

Snacktime: Cake, Camels, and Catfish

It's snacktime! Some more of our favorite quick-hits from Reddit.

2 Aug 201821min

Snacktime: A Trade Of Their Own

Snacktime: A Trade Of Their Own

In this "Snacktime" episode, we chow down on two stories that were sent to us by listeners. The first, a look at how baseball fans on Reddit mark Major League Baseball's annual July trade deadline -- with a trade of their own. Then, a story involving a husband and wife, dinner at the boss' house, and a steak getting thrown out the window... almost.

27 Juli 201822min

Snacktime: Steak And Potatoes

Snacktime: Steak And Potatoes

Two of Amory and Ben's favorite Reddit posts, both of which have to do with food.

19 Juli 201824min

Snacktime

Snacktime

This week's episode is pretty short and sweet -- Amory and producer Josh Swartz talk about their favorite Reddit posts.

12 Juli 201818min

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