Better Product9 Juni 2022

Trailer: Unlock Product Marketing

Product marketing is the foundation for better product. It should play a strategic role in your business from day one. It's a product discipline to master and respect—not just a list of jobs to be done.

But product marketers continue to struggle with recognition. Because the discipline is still new, the way product leaders think about product marketing is continuously evolving.

That's why Innovatemap's Tina Hafer and Leanna Adeola are taking over the Better Product podcast for a special series on the power of product marketing. Alongside fellow industry experts, they'll explore why digital products need product marketing to accelerate growth, how company leaders can best equip product marketers, and the potential product marketers have as the translation point between product, sales, marketing, executives, and most of all, your audience.

We're exploring product marketing's past, present, and future with:

Martina Lauchengco, author of LOVED: How to Rethink Marketing for Tech Products, and partner at Costonoa Ventures
Catherine Spence, VP of Global Marketing at Microblink
Kim Biddings Johnson, VP of Product at BIO-key International

Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.

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Avsnitt(100)

How Product Marketers Lead As Company Quarterbacks with Kimberly Biddings, BIO-key International

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28 Juni 202242min

Why Your Positioning Should 'Pick a Fight and Take a Stand' with Catherine Spence, Microblink

One of the fundamental strategies product marketers must lead is positioning. It's what determines how you'll talk about your product, your company, and your brand as you scale. So why do so many peop...

21 Juni 202238min

Product Marketing's Essential Purpose with Martina Lauchengco, Author of LOVED

In today's world, building a great product isn't enough. You have to master your go-to-market strategy by telling a story that will leave a lasting impression on your audience. Product marketing gets ...

14 Juni 202237min

The Power of Your Positioning

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31 Maj 202230min

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24 Maj 202233min

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17 Maj 202232min

How Product Research Limits Uncertainty and Helps Us Face Our Fears

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