Mrs. Meyer's Clean Day: Monica Nassif

Mrs. Meyer's Clean Day: Monica Nassif

Mrs. Meyer’s is a hugely successful line of soaps and cleansers named for a real Mrs. Meyer: a no-nonsense Iowa homemaker who raised nine kids, including the brand’s founder. When Monica Nassif started Mrs. Meyer’s, she’d already launched an upscale cleaning brand, but it was too pricey for the mass market. Worried that another company might muscle into her lane, Monica decided to knock herself off: she launched Mrs. Meyer’s with an elegant design and exotic fragrances– but at a price point that allowed her to target Target. Monica’s mom Thelma became a beloved mascot for the brand, which–after spreading to sinks across America — was eventually acquired by S.C. Johnson.


This episode was produced by Kerry Thompson with music by Ramtin Arablouei. Edited by Neva Grant, with research from Carla Esteves. Our engineers were Patrick Murray and Jimmy Keeley.


You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com



See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(818)

Tecovas: Paul Hedrick

Tecovas: Paul Hedrick

Western wear is having a moment – and so is the upstart Western brand Tecovas. Founder Paul Hedrick is a Texan who realized that cowboy boots were either too expensive or too cheap, so he decided to c...

19 Maj 20251h 12min

Advice Line with RJ Scaringe with Rivian

Advice Line with RJ Scaringe with Rivian

Rivian founder and CEO RJ Scaringe joins Guy on the Advice Line to answer questions from three early-stage founders. He also gets into how trade policies and shifting tariffs are impacting the automot...

15 Maj 202552min

Substack: Chris Best and Hamish McKenzie

Substack: Chris Best and Hamish McKenzie

Substack was founded to create an escape vehicle for writers: Chris Best and Hamish McKenzie imagined a world where writers didn’t have to rely on legacy publications or corporate advertisers, but cou...

12 Maj 20251h 18min

Advice Line with Richard Branson of Virgin

Advice Line with Richard Branson of Virgin

Virgin Group founder Richard Branson joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Richard’s recent adventures in bungee jumping, ziplining, space ex...

8 Maj 202542min

Whisker/Litter-Robot: Brad Baxter

Whisker/Litter-Robot: Brad Baxter

Brad Baxter sidelined a promising career in the car industry to build a better cat litter box – an undertaking that embarrassed his kids and eventually prompted his wife to ask "what’s the endgame her...

5 Maj 20251h 4min

Advice Line with Luis von Ahn of Duolingo

Advice Line with Luis von Ahn of Duolingo

Duolingo co-founder Luis von Ahn joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Luis shares insights on how data can help entrepreneurs understand what their c...

1 Maj 202547min

Hexclad: Danny Winer

Hexclad: Danny Winer

Cookware is a $73 billion global industry - awash in all kinds of pots and pans. Like, if you’ve ever cooked scrambled eggs, you've probably used a non-stick frying pan. They’re inexpensive and everyw...

28 Apr 20251h 15min

Advice Line with Jonathan Neman of Sweetgreen

Advice Line with Jonathan Neman of Sweetgreen

Sweetgreen’s co-founder Jonathan Neman joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Sweetgreen’s plans to automate salad assembly in the coming years. First,...

24 Apr 202548min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
svd-tech-brief
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
rss-dagen-med-di
borsmorgon
avanzapodden
fill-or-kill
lastbilspodden
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
tabberaset
rss-kort-lang-analyspodden-fran-di
bathina-en-podcast
affarsvarlden
market-makers