Mrs. Meyer's Clean Day: Monica Nassif

Mrs. Meyer's Clean Day: Monica Nassif

Mrs. Meyer’s is a hugely successful line of soaps and cleansers named for a real Mrs. Meyer: a no-nonsense Iowa homemaker who raised nine kids, including the brand’s founder. When Monica Nassif started Mrs. Meyer’s, she’d already launched an upscale cleaning brand, but it was too pricey for the mass market. Worried that another company might muscle into her lane, Monica decided to knock herself off: she launched Mrs. Meyer’s with an elegant design and exotic fragrances– but at a price point that allowed her to target Target. Monica’s mom Thelma became a beloved mascot for the brand, which–after spreading to sinks across America — was eventually acquired by S.C. Johnson.


This episode was produced by Kerry Thompson with music by Ramtin Arablouei. Edited by Neva Grant, with research from Carla Esteves. Our engineers were Patrick Murray and Jimmy Keeley.


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Air Lease Corporation: Steven Udvar-Hazy

Air Lease Corporation: Steven Udvar-Hazy

Before Steven Udvar-Hazy was out of high school, he started working as an airline consultant. You could do that sort of thing back in the 1960’s, if you knew the industry—which indisputably, he did. Born in Communist Hungary, Steven was obsessed with aviation at an early age, memorizing plane serial numbers and schedules for fun. In his early 20’s he started his own small airline in California. But he quickly learned the big money was in aircraft leasing, so at the dawn of the jet age, he started his own leasing company. Today he runs Air Lease Corporation, which has made him a billionaire, and given him the resources to finance the dazzling extension to the Smithsonian’s Air and Space Museum in Virginia - named of course, the Steven F. Udvar-Hazy Center.This episode was produced by Kerry Thompson, with music by Ramtin Arablouei.Edited by Neva Grant with research help from Sam Paulson.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Sep 20231h 6min

When your headphones listen to you with Ramses Alcaide of Neurable

When your headphones listen to you with Ramses Alcaide of Neurable

Our brain activity can reveal a lot about our physical and mental health. And thanks to Ramses Alcaide and his team at Neurable, we’ll soon be able to glean insights from our brainwaves in our own homes — without ever stepping foot in a laboratory...This week on How I Built This Lab, Ramses recounts the inspiration behind launching a brain computer interface company, and previews his company’s first product: headphones that detect and interpret your brain activity to help you do your best work. Plus, Ramses’ vision of a future with frictionless communication — where you’ll be able to send a text, look up a restaurant or random factoid, and control your playlist entirely with your mind.This episode was produced by Rommel Wood and edited by John Isabella and music by Ramtin Arablouei. Our audio engineer was Robert Rodriguez.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Aug 202335min

Supergoop!: Holly Thaggard (2020)

Supergoop!: Holly Thaggard (2020)

In 2005, the trajectory of Holly Thaggard's life completely changed when a good friend of hers was diagnosed with skin cancer. Holly realized that most people weren't taking sunscreen seriously, so she sidelined her vocation as a harpist to dive headfirst into the unfamiliar world of SPF. After a false start trying to market her sunscreen to elementary schools, Holly pivoted to retail, hiring a publicist she could barely afford. She eventually got her products into Sephora, a success that helped turn Supergoop! into a multi-million dollar brand.This episode was produced by James Delahoussaye, with music by Ramtin Arablouei.It was edited by Neva Grant.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Aug 20231h 11min

Electrifying aviation with Kyle Clark of BETA Technologies

Electrifying aviation with Kyle Clark of BETA Technologies

Not only is BETA Technologies completely changing the flying experience with its all-electric aircraft, it’s upending the logistics of shipping altogether... This week on How I Built This Lab, founder and CEO Kyle Clark shares how BETA is building zero-emission, battery-powered aircraft, as well as a national charging network. Also, how the transition to electric will address aviation’s emissions problem, and how a chance encounter with United Therapeutics founder Martine Rothblatt started it all. This episode was produced by Sam Paulson, with music by Ramtin Arablouei and Sam Paulson.Edited by John Isabella, with research help from Casey Herman. Our audio engineer was James Willetts.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Aug 202340min

Kinko’s: Paul Orfalea

Kinko’s: Paul Orfalea

Kinko’s copy shops were once so ubiquitous that the name became a kind of shorthand for photocopying. Paul Orfalea started the first shop in 1970 in a tiny converted hamburger stand near UC Santa Barbara, called it Kinko’s after his childhood nickname, and eventually grew it into a sprawling global chain. Rather than relying on a franchise model, Paul partnered with co-owners, which often made it hard to keep the business on track. Far-flung owners couldn’t agree about the basics of logo design or the complexities of keeping stores open 24 hours. In 2004, Kinko’s was acquired for $2.4 billion by FedEx, which eventually shed the name and transformed the shops into today’s FedEx Office locations.This episode was produced by Chis Maccini and edited by Neva Grant, with music by Ramtin Arablouei. Our audio engineer was James Willetts. You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Aug 20231h 1min

Making garbage useful with Tom Szaky of TerraCycle

Making garbage useful with Tom Szaky of TerraCycle

Tom Szaky runs a recycling company, but he’d rather live in a world where recycling was obsolete... Today, his company recycles everything from shampoo bottles and makeup containers to snack wrappers and cigarette butts. And through their recent Loop initiative, TerraCycle works with consumer brands to develop packaging that is actually reusable -- an even more effective waste-reduction tactic than recyclable packaging. This week on How I Built This Lab, Tom recounts his entrepreneurial journey launching a worm poop fertilizer company from his college dorm room, then transforming that company into a multimillion dollar recycling business. Also, why Tom’s ultimate goal is to put himself out of business, and how our actual path to eliminating waste is radically reducing consumption. This episode was produced by J.C. Howard and edited by John Isabella, with research by Kerry Thompson and music by Ramtin Arablouei. Our audio engineer was James Willetts. You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Aug 202343min

Solo Stove: Spencer and Jeff Jan

Solo Stove: Spencer and Jeff Jan

Over a nine-year period, Spencer and Jeff Jan grew Solo Stove from a DIY project into a 9-figure brand. Their original idea was modest: work a four-hour week and earn a passive income from a DTC camping stove, which was easy to use and as sleek as a spaceship. When they launched the business in 2010, the brothers lived thousands of miles away from each other: Spencer in Shanghai, where he located the manufacturer for the stove, and Jeff in Dallas, where he managed logistics out of his garage. Using all the tools at their disposal—Kickstarter, Amazon, and Starbucks for office meetings—the brothers grew the brand to where it attracted a 9-figure acquisition. Which actually happened twice—making them both wealthy enough to enjoy a 0-hour work week.This episode was produced by Carla Esteves, with music by Ramtin Arablouei.Edited by Neva Grant, with research help from Casey Herman.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Aug 20231h 1min

When our phones are just phones with Kai Tang and Joe Hollier of Light

When our phones are just phones with Kai Tang and Joe Hollier of Light

Most of us are dependent on our smartphones. In fact, Americans spend an average of three hours a day on these devices — devices that only came into existence relatively recently. Designers Kai Tang and Joe Hollier have long believed that it’s not normal for humans to be so attached to their phones. So they launched their own company in 2014 to create an alternative...called the Light Phone.This week on How I Built This Lab, Kai and Joe talk about their work to build a simpler mobile phone - without apps or tracking of personal data - which has been adopted by users across generations. Plus, the duo discuss the impact of society’s growing reliance on tech and their hopes for a less-connected future.This episode was produced by Casey Herman with editing by John Isabella, research by Kerry Thompson, and music by Ramtin Arablouei. Our audio engineer was Neal Rauch. You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Aug 202332min

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