Mrs. Meyer's Clean Day: Monica Nassif

Mrs. Meyer's Clean Day: Monica Nassif

Mrs. Meyer’s is a hugely successful line of soaps and cleansers named for a real Mrs. Meyer: a no-nonsense Iowa homemaker who raised nine kids, including the brand’s founder. When Monica Nassif started Mrs. Meyer’s, she’d already launched an upscale cleaning brand, but it was too pricey for the mass market. Worried that another company might muscle into her lane, Monica decided to knock herself off: she launched Mrs. Meyer’s with an elegant design and exotic fragrances– but at a price point that allowed her to target Target. Monica’s mom Thelma became a beloved mascot for the brand, which–after spreading to sinks across America — was eventually acquired by S.C. Johnson.


This episode was produced by Kerry Thompson with music by Ramtin Arablouei. Edited by Neva Grant, with research from Carla Esteves. Our engineers were Patrick Murray and Jimmy Keeley.


You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com



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Avsnitt(765)

EO Products: Susan Griffin-Black & Brad Black

EO Products: Susan Griffin-Black & Brad Black

In the early 1990s, Susan Griffin-Black was working for Esprit in San Francisco. On a business trip to London, she walked into a Covent Garden apothecary shop, picked up a bottle of lavender oil and took a whiff. The aroma — "like being in a beautiful garden" — literally changed her life. That was the inspiration to develop her own line of essential oil products. For 15 years, she and her husband and co-founder Brad Black barely scraped by, but the business eventually thrived. And though their marriage ultimately ended, their partnership continues. PLUS for our postscript "How You Built That," Lia Heifetz of Barnacle Foods describes how she and her partners turned Alaskan bull kelp into pickles and salsa. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Juli 201959min

Teach For America: Wendy Kopp (2017)

Teach For America: Wendy Kopp (2017)

In 1989, college senior Wendy Kopp was trying to figure out how to improve public education in the US. For her senior thesis, she proposed creating a national teaching corps that would recruit recent college grads to teach in needy schools. One year later, she launched the nonprofit, Teach for America. Today, TFA has close to 60,000 alumni and continues to place thousands of teachers across the country. PLUS in our postscript "How You Built That," we check back with 19-year-old CEO Abby Kircher who turned a peanut butter obsession into Abby's Better Nut Butter. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Juli 201943min

Dave's Killer Bread: Dave Dahl

Dave's Killer Bread: Dave Dahl

Dave Dahl's entrepreneurial journey began in prison. In 1987, he was addicted to drugs and incarcerated for home burglary. For 15 years he bounced from one sentence to the next. But in the mid-2000s, Dave returned to his family bakery where he was inspired to make bread – organic, nutty, and slightly sweet. He sold the loaves at farmers markets and shared his story of recovery on the package – a branding decision that attracted fans and media attention. In 2015, the Dahl family sold the business for $275 million dollars. Today, Dave's Killer Bread sells over a dozen types of bread in grocery stores nationwide. PLUS in our postscript "How You Built That," armpit entrepreneurs Jason and Erica Feucht tell us how they turned whiskey and vodka into the natural deodorant Pit Liquor. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Juli 20191h 7min

Yelp: Jeremy Stoppelman

Yelp: Jeremy Stoppelman

In 2004, two former Paypal engineers, Jeremy Stoppelman and Russ Simmons, were spit-balling new internet ideas. Out of their brainstorm came a site where you would email your friends asking for local business recommendations. The launch was a flop, but they discovered that people seemed to enjoy writing reviews not just for friends, but for the general public. Fifteen years later, Yelp is a publicly traded company with more than 4,000 employees and over 140 million monthly visitors. PLUS in our postscript "How You Built That," Liz Bales explains how putting cat food inside plastic mice became her full-time business and why it could revolutionize the way humans feed their cats. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Juni 201959min

Chesapeake Bay Candle: Mei Xu (2017)

Chesapeake Bay Candle: Mei Xu (2017)

Twenty-five years ago, after Mei Xu emigrated from China to the U.S., she loved going to Bloomingdale's to gaze at their housewares. She eventually started making candles in her basement with Campbell's Soup cans, an experiment that led to the multi-million dollar company Chesapeake Bay Candle. PLUS in our postscript "How You Built That," we check back with Dan Kurzrock and Jordan Schwartz, who turned up-cycled beer grain into a snack bar called ReGrained. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Juni 201942min

Allbirds: Tim Brown & Joey Zwillinger

Allbirds: Tim Brown & Joey Zwillinger

Growing up, Tim Brown discovered he was very good at two things: design and soccer. While playing professional soccer in New Zealand, he was turned off by the flashy logos on most athletic gear. He started making simple canvas shoes for his teammates, but soon discovered a better material: soft merino wool from his country's plentiful sheep. Meanwhile, on the other side of the world, his future business partner Joey Zwillinger was frustrated that most companies lacked a genuine commitment to sustainability. In 2015, Tim and Joey teamed up to create Allbirds, a company with two ambitious goals: create the world's most comfortable shoes, and do it in a way that was completely carbon-neutral. Today, just three years after launch, Allbirds is worth $1.4 billion. PLUS, for our postscript "How You Built That," how Kirby Erdely saw a problem with flying beach umbrellas and developed a new kind of tent stake—with a twist. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Juni 20191h 9min

Live Episode! Tofurky: Seth Tibbott

Live Episode! Tofurky: Seth Tibbott

Seth Tibbott may be the only founder in the world who grew his business while living in a barn, a teepee, and a treehouse. His off-the-grid lifestyle helped him save money as he started to sell tempeh, a protein made of fermented soybeans. Throughout the 1980s he barely scraped by, but things took a turn in 1995, when he discovered a stuffed tofu roast made in Portland, Oregon. Knowing vegetarians had few options at Thanksgiving, Seth named the roast Tofurky and started selling it at co-ops in the Pacific Northwest. Nearly 25 years later, Tofurky sells plant-based protein around the world, and has estimated sales of $40 million a year. Recorded live in Portland, Oregon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Juni 201946min

Stacy's Pita Chips: Stacy Madison

Stacy's Pita Chips: Stacy Madison

In the 1990's, Stacy Madison and her boyfriend Mark Andrus were selling pita sandwiches from a converted hot dog cart in Boston. They decided to bake the leftover pita into chips, adding a dash of parmesan or cinnamon-sugar. At first they handed them out for free, but soon discovered that people were happy to pay for them. So they eventually decided to leave the sandwich cart behind and launch Stacy's Pita Chips. They hoped the brand might grow into a modest regional business—but it kept growing. Roughly ten years after the launch, Stacy's sold to PepsiCo for $250 million. PLUS in our postscript "How You Built That," how Prerak Juthani and some friends from college took organic chemistry to the next level with REACT!, a board game that aims to demystify the stigma of molecular science. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Maj 20191h 3min

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