Mrs. Meyer's Clean Day: Monica Nassif

Mrs. Meyer's Clean Day: Monica Nassif

Mrs. Meyer’s is a hugely successful line of soaps and cleansers named for a real Mrs. Meyer: a no-nonsense Iowa homemaker who raised nine kids, including the brand’s founder. When Monica Nassif started Mrs. Meyer’s, she’d already launched an upscale cleaning brand, but it was too pricey for the mass market. Worried that another company might muscle into her lane, Monica decided to knock herself off: she launched Mrs. Meyer’s with an elegant design and exotic fragrances– but at a price point that allowed her to target Target. Monica’s mom Thelma became a beloved mascot for the brand, which–after spreading to sinks across America — was eventually acquired by S.C. Johnson.


This episode was produced by Kerry Thompson with music by Ramtin Arablouei. Edited by Neva Grant, with research from Carla Esteves. Our engineers were Patrick Murray and Jimmy Keeley.


You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com



See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Stitch Fix's Katrina Lake At The HIBT Summit

Stitch Fix's Katrina Lake At The HIBT Summit

Today we have another live episode from the How I Built This Summit, featuring Katrina Lake of Stitch Fix. Katrina sat down with Guy Raz in front of a live audience in San Francisco in October to discuss building culture at a billion-dollar company, and why it's important – even for the CEO – to "rehire" yourself every year. We have one more episode from the Summit coming up next Thursday; stay tuned for Guy's conversation with Lisa Price of Carol's Daughter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Dec 201815min

Burton Snowboards: Jake Carpenter (2017)

Burton Snowboards: Jake Carpenter (2017)

In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded and whittled stacks of wood, trying to create the perfect ride. He eventually helped launch an entirely new sport, while building the largest snowboard brand in the world. PLUS for our postscript "How You Built That," we check back in with Jane Och, who solved the problem of guacamole turning brown by designing a container that removes air pockets: the Guac-Lock. (Original broadcast date: October 23, 2017) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Airbnb's Joe Gebbia At The HIBT Summit

Airbnb's Joe Gebbia At The HIBT Summit

Next in our series of episodes from the How I Built This Summit: Joe Gebbia, co-founder of Airbnb. Joe sat down with Guy Raz in front of a live audience in San Francisco, and talked about why he and his co-founders pursued their idea despite overwhelming feedback that it would never work. We're publishing another two episodes from the Summit – so keep checking your podcast feed every Thursday.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Dec 201816min

ActOne Group: Janice Bryant Howroyd

ActOne Group: Janice Bryant Howroyd

In the late 1970s Janice Bryant Howroyd moved to Los Angeles and began temping as a secretary. She soon realized there were many other young people in situations similar to hers. So with $1,500 in her pocket, Janice rented an office in Beverly Hills and created the staffing company ACT-1. Today, ActOne Group is an international workforce management company, making Janice Bryant Howroyd the first African-American woman to own a billion-dollar business. PLUS in our postscript "How You Built That," how Ofer and Helene Webman developed a device that can change the way an acoustic guitar sounds without bulky pedals and amps. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Dec 201851min

Lyft's John Zimmer At The HIBT Summit

Lyft's John Zimmer At The HIBT Summit

Next up in our series of episodes from the How I Built This Summit: John Zimmer, co-founder of Lyft. John sat down with Guy Raz in front of a live audience in San Francisco last month to talk about Lyft's visions for the future of transportation – and their fierce competition with Uber. Coming up next month: three more episodes from the Summit – so keep checking your podcast feed every Thursday.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Nov 201818min

Live Episode! Glossier: Emily Weiss

Live Episode! Glossier: Emily Weiss

In 2010, while working as a fashion assistant at Vogue, Emily Weiss started a beauty blog called Into The Gloss. She quickly attracted a following of devoted readers hooked on the blog's intimate snapshots of style makers' beauty routines. Within a few years, Emily realized her readers were hungry for a new beauty brand, one that listened to them directly, and understood their lives. Without any prior business experience, she won over investors and found the perfect chemist to create Glossier, a line of beauty and skincare products with a focus on simplicity. Today, just four years after launch, Glossier is valued at an estimated $400 million. Recorded live in New York City.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Nov 201851min

Method's Adam Lowry And Eric Ryan At The HIBT Summit

Method's Adam Lowry And Eric Ryan At The HIBT Summit

This episode from the How I Built This Summit features Adam Lowry and Eric Ryan, co-founders of Method cleaning products. Adam and Eric joined Guy Raz live on stage at the Summit in San Francisco, to talk the highs and lows of their business partnership. Every Thursday until mid-December, we'll be releasing more episodes from the Summit – so keep checking your podcast feed.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Nov 201816min

Whole Foods Market: John Mackey (2018)

Whole Foods Market: John Mackey (2018)

In 1978, college drop-out John Mackey scraped together $45,000 to open his first health food store, "Safer Way." A few years later he co-founded Whole Foods Market — and launched an organic food revolution that helped change the way Americans shop. PLUS in our postscript "How You Built That," we check back in with Steve Humble, whose company Creative Home Engineering makes hidden secret passageways in people's homes ... just like in the movies. (Original broadcast date: May 15, 2017.) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Nov 201845min

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