335 | Richard Kuchinsky, Shoe Designer

Let us all hold hands and gather in a circle as offer up a sacrifice to AI – but before we do, please turn your attention to The Drop, where everything is real and nothing is plagiarized, as evidenced by our conversations on shoes bought on the dark web, trying to figure out Mastercard naming strategies, and the real life questions that come with acquiring a pet dog. Plus, you'll get some authentic shoe talk when we dive into the one-two punch of the Asics Metaspeed Sky and Edge Tokyo. SUPPORT OUR SPONSORS! SWIFTWICKThe best running socks in the game, Swiftwick is made right here in the USA, which means no price increases on account of tariffs. We're always running in their socks and you should be too. The Drop listeners can get 15% off their first purchase with code BELIEVE15. Shop here: https://swiftwick.com/collections/believeLMNTNEW FLAVOR ALERT! Squeeze the most out of summer with LMNT’s new limited-time Lemonade Salt — salty, tart, and refreshing, it brings you the best of summer wherever you are. Get your free 8-count LMNT Sample Pack with any purchase: http://drinklmnt.com/thedropINDEX0:00 - Intro1:37 - Global Running Day6:20 - Mount To Coast x Oberhills10:39 - The Dark Web15:44 - Move Her Mind Event Series NYC / Mastercard Mini 10K31:18 - Futuristic Hotels33:27 - The Church of AI42:00 - Running talk52:50 - George the Dog1:00:26 - Saying Goodbye to Atreyu Running1:16:40 - Asics Metaspeed Edge Tokyo

13 Juni 1h 38min

Thomas traveled up the Spotify Studio in NYC where he sat down with Brendan Dunne from Complex. They chat about running culture, the crossover between performance and lifestyle shoes and dive into Brendan’s personal running. Follow Brendan on Instagram: https://www.instagram.com/brendandunne/?hl=enRead his stories on Complex: https://www.complex.com/author/brendan-dunne

9 Juni 1h 1min

We've returned from our separate corners of the country and assemble to recap our individual weeks, including time spent in Colorado, Thomas's journey to the Spotify studios in NYC, and Meg's Minnesota sojourn. Plus, we talk about the Mount to Coast T1 and the very good update in the Mizuno Neo Vista 2. Shop The Meg High Pony Hat ➡ https://shop.believeintherun.com/products/the-meg-fractel-x-believe-editionShop the Robbe Raccoon Legionnaire ➡ https://shop.believeintherun.com/products/fractel-x-believe-robbe-raccoon-signature-legionnaireJOIN US ON THE RUN!Saturday, June 21 @ 8:00 a.m.Mount to Coast X BITR Trail Run - June 21, 8amLocation: Patapsco State Park, Soapstone Trail Head (park at Southwest Park and Ride, 1171 S. Rolling Road, Catonsville, MD)Join us and Mount to Coast for the release of the all-new T1 trail shoe. We'll have 3 and 6.66 mile options followed by burgers from Kooper's food truck and apres run beverages. We'll also have multiple giveaways of Mount to Coast trail shoes!Cost: FREERSVP here: https://mailchi.mp/believeintherun/mounttocoastSUPPORT OUR SPONSORS! SWIFTWICKThe best running socks in the game, Swiftwick is made right here in the USA, which means no price increases on account of tariffs. We're always running in their socks and you should be too. The Drop listeners can get 15% off their first purchase with code BELIEVE15. Shop here: https://swiftwick.com/collections/believePILLAREnsuring NN Running athletes continue to take podiums and claim records, PILLAR Performance gets them to start lines in the best condition possible. Recovery is crucial to managing training loads, and adequately preparing for race day. This is why PILLAR's Triple Magnesium provides a high dosage of Magnesium Bisglycinate to boost the recovery score on your wearable. Enter code BITR on The Feed to receive 15% off your first order, and track the difference yourself: https://thefeed.com/products/pillar-performanceLMNTNEW FLAVOR ALERT! Squeeze the most out of summer with LMNT’s new limited-time Lemonade Salt — salty, tart, and refreshing, it brings you the best of summer wherever you are. Get your free 8-count LMNT Sample Pack with any purchase: http://drinklmnt.com/thedropINDEX0:00 - Intro2:02 - Robbe in Colorado / The REI Situation17:09 - Celebrity Talk 24:34 - France Banning Outdoor Smoking27:12 - Move Her Mind Event Series Minneapolis34:04 - Fractal Collab Hat 37:33 - Thomas's NYC Trip58:01 - Shoe/apparel talk1:06:16 - Scott Jurek and David Blaine In The Same Room1:13:31 - Mizuno Neo Vista 21:19:50 - Believe Run Club Presents: Slow Roast Sunday1:21:07 - Grand Slam Track Philadelphia / Enhanced Games

6 Juni 1h 31min

If you're listening to this episode, you know that running changes lives. If it's changed anyone's life, it's certainly done so for Terence Gerchberg, who used running to help dig him out of a deep pit of gambling addiction. Eventually, it brought him to where he is today as CEO of Back On My Feet, an organization that works with people experiencing homelessness or addiction, empowering them to achieve economic independence through running and community. We talk about his life from past until present (including his experience on the Amazing Race), how running has transformed his life, and how he's using it to change others.Learn more about Back On My Feet: https://backonmyfeet.org/

2 Juni 1h 8min

Fresh off Memorial Day weekend and all of its misadventures, we accept the impossible mission of talking about running during a running podcast. But first – Summer GRIT is almost sold out, so get in if you still can. We also recap our past week of running, which included lost keys and trail runs in the Mount to Coast T1. Eventually, we talk about the Skechers Aero Spark, a really great trainer coming in at a $130 price point. This message will self destruct in five seconds.INDEX:0:00 Intro4:14 - Pickleball 6:18 - Memorial Day Weekend26:50 - Mount-To-Coast T1 32:18 - Summer GRIT / Ice Cream Talk43:49 - GRIT Gamblin'52:15 - Robbe’s Pup54:35 - Mission: Impossible / Tom Cruise 1:01:46 - Bolder Boulder 1:02:40 - Skechers Aero SparkJOIN US ON THE RUN!Wednesday, June 4 @ 6:30 p.m.Global Run Day Crew Challenge w/ BITR, Charm City Run, and BrooksLocation: Patterson Park at Eastern & Linwood Ave., Baltimore, MDBring your crew, run some miles, get some Goodr sunglasses, and have a blast!Cost: FREERegister here: https://runsignup.com/Race/MD/Baltimore/GlobalRunningDayChallengePattersonParkSaturday, June 21 @ 8:00 a.m.Mount to Coast X BITR Trail Run - June 21, 8amLocation: Patapsco State Park, Soapstone Trail Head (park at Southwest Park and Ride, 1171 S. Rolling Road)Join us and Mount to Coast for the release of the all-new T1 trail shoe. We'll have 3 and 6.66 mile options followed by burgers from Kooper's food truck and apres run beverages. We'll also have multiple giveaways of Mount to Coast trail shoes!Cost: FREERSVP here: https://mailchi.mp/believeintherun/mounttocoastSUPPORT OUR SPONSORS!LMNTNEW FLAVOR ALERT! Squeeze the most out of summer with LMNT’s new limited-time Lemonade Salt — salty, tart, and refreshing, it brings you the best of summer wherever you are. Get your free 8-count LMNT Sample Pack with any purchase: http://drinklmnt.com/thedropSWIFTWICKThe best running socks in the game, Swiftwick is made right here in the USA, which means no price increases on account of tariffs. We're always running in their socks and you should be too. The Drop listeners can get 15% off their first purchase with code BELIEVE15. Shop here: https://swiftwick.com/collections/believeLAGOON PILLOWSWe use Lagoon to get our best sleep and you should too. Featuring super soft covers, Certi-Pur foam and customizable features, they'll help you find the best pillow for your sleeping style. Visit them at http://lagoonsleep.com/believe and use the discount code BELIEVE for 15% off your first order.

30 Maj 1h 12min

Thomas chats with Zach Litoff, a San Francisco based artist and designer with a love of athletics who as done work for clients like Hoka, Nike, Endorphins Running, and more.Follow Zach on Instagram: https://www.instagram.com/litoffstudios

26 Maj 40min

We know everyone was concerned, but yes, we did in fact live through the 2025 Baltimore Tornado (though sadly many of the trees in our favorite little park did not). In other news, Summer GRIT registration opens on Monday at 9 a.m. ET! You know the drill, so make sure you get in before it sells out. We also try and figure out how a brand new pair of Jordans are the same price as an entry level running shoe. Speaking of running shoes, we also go more in-depth on the New Balance FuelCell Rebel v5.Learn more and register for Summer GRIT: https://believeintherun.com/gritSUPPORT OUR SPONSORS! LMNTNEW FLAVOR ALERT! Squeeze the most out of summer with LMNT’s new limited-time Lemonade Salt — salty, tart, and refreshing, it brings you the best of summer wherever you are. Get your free 8-count LMNT Sample Pack with any purchase: http://drinklmnt.com/thedropSWIFTWICKThe best running socks in the game, Swiftwick is made right here in the USA, which means no price increases on account of tariffs. We're always running in their socks and you should be too. The Drop listeners can get 15% off their first purchase with code BELIEVE15. Shop here: https://swiftwick.com/collections/believePILLAREnsuring NN Running athletes continue to take podiums and claim records, PILLAR Performance gets them to start lines in the best condition possible. Recovery is crucial to managing training loads, and adequately preparing for race day. This is why PILLAR's Triple Magnesium provides a high dosage of Magnesium Bisglycinate to boost the recovery score on your wearable. Enter code BITR on The Feed to receive 15% off your first order, and track the difference yourself: https://thefeed.com/products/pillar-performanceLAGOON PILLOWSWe use Lagoon to get our best sleep and you should too. Featuring super soft covers, Certi-Pur foam and customizable features, they'll help you find the best pillow for your sleeping style. Visit them at http://lagoonsleep.com/believe and use the discount code BELIEVE for 15% off your first order.INDEX00:00 INTRO00:48 - Summer GRIT and Upcoming Events12:20 - Public Etiquette18:43 - Brooklyn Half20:16 - Traction on the Adidas Pro Evo 225:31 - Running Shoe Talk34:18 - Toe Talk37:28 - Tornado in Baltimore44:54 - Country Music48:21 - Move Her Mind Event Series1:02:17 - Zyn City1:07:18 - More Running and Shoe Talk1:13:45 - New Balance Rebel V51:30:41 - Miscellaneous Nonsense

23 Maj 1h 44min

Thomas sits town with Taesun Kim, footwear designer at Puma, to chat all about running shoes and his background.

19 Maj 57min