Under the Influence (with Dalyn Ward)

Under the Influence (with Dalyn Ward)

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns.

Catapulting into the spotlight in the 2010s, influencers have become a valuable component of the social media marketing world. Once a niche space targeting younger audiences, influencer marketing is now on pace to reach ad spend levels between $5 and $10 billion by 2022.

These social-first spokespeople market products and services to targeted followings that range from a few thousand to tens of millions. The potential for influencers to reach a variety of ever-expanding audiences remains strong. However, since influencer marketing is a loosely regulated space, agencies may hesitate to jump into a pool of unknowns.

To bring clarity to the haze, we chat with Dalyn Ward, the Director of Product at influencer marketing platform Popular Pays. Dalyn speaks to how marketers should be approaching the influencer space—from measurement options to bots and AI, to the infamous Fyre Festival.

Avsnitt(67)

Selling the American Dream (with James Schwartz)

Selling the American Dream (with James Schwartz)

James Schwarz is tasked to do a whole lot more than sell the American dream. He's helping people fulfill the goal of buying and selling property across the globe in over 100 countries. He's also worki...

17 Nov 201958min

Growth Hack Your Ad Career (with Anas Ghazi)

Growth Hack Your Ad Career (with Anas Ghazi)

Since 2017, Anas Ghazi has acted as the CEO of WPP's Data Alliance and is also a growth office for Kantar. Most shocking about Anas' current role is the fact that he's only been in the advertising and...

21 Okt 201958min

Waves of Change for Location Data (with Lawrence Chan)

Waves of Change for Location Data (with Lawrence Chan)

Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It's understandable; ...

17 Sep 201946min

How to Make Ads an Experience (with Ira Maher)

How to Make Ads an Experience (with Ira Maher)

When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging....

19 Aug 201957min

Innovate or Die (with Rishad Tobaccowala)

Innovate or Die (with Rishad Tobaccowala)

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don't always walk the walk as well as they talk the talk. How can ...

23 Juli 20191h 7min

Innovate or Die Teaser (with Rishad Tobaccowala)

Innovate or Die Teaser (with Rishad Tobaccowala)

This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertising world.

2 Juli 201959s

Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)

Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)

Whether your media budget is big or small, it's always worthwhile to review how efficiently your campaigns are spending media dollars. For vetted tips on how to spend more effectively, we turn to Cent...

18 Juni 201948min

Getting Scrappy with Laura Perritte Teaser

Getting Scrappy with Laura Perritte Teaser

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

10 Juni 201954s

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
svd-tech-brief
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
rss-dagen-med-di
borsmorgon
avanzapodden
fill-or-kill
lastbilspodden
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
tabberaset
rss-kort-lang-analyspodden-fran-di
bathina-en-podcast
affarsvarlden
market-makers