Is it Time to Bring Programmatic In-House? (with April Weeks)

Is it Time to Bring Programmatic In-House? (with April Weeks)

In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes it difficult to take the plunge.

In this episode, Centro's EVP of Media Services and Operations shares the different ways advertisers can approach in-housing, as well as how to best prepare beforehand. Finally, she shares how advertising professionals can enhance their careers in today's crowded and fast-evolving media environment.

Avsnitt(67)

AdTech's Hidden Bottleneck (with Matt Barash)

AdTech's Hidden Bottleneck (with Matt Barash)

In this episode, Nova Chief Commercial Officer Matt Barash joins host Noor Naseer to challenge how the advertising industry works on a fundamental level. As agencies undergo seismic shifts and bat...

15 Juli 202517min

Making Ads Less Hateable (with Terry Taouss)

Making Ads Less Hateable (with Terry Taouss)

What makes an ad "acceptable"? And who gets to decide? In this episode, Terry Taouss, President of the Acceptable Ads Committee (AAC), joins host Noor Naseer to explore why user experience is at the h...

9 Juli 202520min

Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)

Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)

From the rise of ad-supported streaming and direct-to-glass strategies to shifting consumer behavior driving FAST adoption, the world of TV advertising is evolving, well...fast.   In this episode, T...

3 Juli 202519min

The Future of MMM (with Greg Dolan)

The Future of MMM (with Greg Dolan)

Fragmentation in the marketing industry isn't new—but the pressure to make faster, smarter decisions in today's increasingly complex landscape is. In this episode, Greg Dolan, CEO and co-founder of Ke...

2 Juli 202511min

Bringing Strategy Back to Adtech (with Tash Walker)

Bringing Strategy Back to Adtech (with Tash Walker)

Is too much tech undermining your marketing strategy? In an era where there seems to be a tech point solution for everything, hear why it's critical to build a strong strategic foundation first be...

26 Juni 202513min

Rethinking Work in Adtech (with Rishad Tobaccowala)

Rethinking Work in Adtech (with Rishad Tobaccowala)

Host Noor Naseer sits down with author, podcaster, and ad industry visionary Rishad Tobaccowala to discuss how leaders should be rethinking work in today's adtech landscape. Rishad explores how work ...

31 Maj 202537min

Understand Adtech Like a Pro (with Shiv Gupta)

Understand Adtech Like a Pro (with Shiv Gupta)

In the fast-evolving world of programmatic media and adtech, staying informed is key to advertising success. In this episode, U of Digital Founder Shiv Gupta joins host Noor Naseer to discuss how adve...

14 Apr 202542min

Uncovering Human Insight for Programmatic Success (with Albert Thompson)

Uncovering Human Insight for Programmatic Success (with Albert Thompson)

In a time of obsession over AI and automation, are too many media buyers choosing to set it and forget it? Albert Thompson, Managing Director of Digital Innovation at Walton Issacson, thinks so.   I...

14 Mars 202538min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
avanzapodden
uppgang-och-fall
borsmorgon
rss-borsens-finest
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
tabberaset
bathina-en-podcast
fill-or-kill
affarsvarlden
rikatillsammans-om-privatekonomi-rikedom-i-livet
market-makers