Market Research Goes Real Time (with Laura Manning)
For years, market research and advertising operated in separate worlds. But as media grows more fragmented and marketers face greater pressure to prove every dollar, those worlds are beginning to merg...
8 Okt 18min
Reinventing the Brand-Agency Relationship (with W. Joe DeMiero)
The relationship between brands and agencies is being rewritten. On this episode of AdTech Unfiltered, host Noor Naseer sits down with W. Joe DeMiero, Chief Client and Business Officer at Havas, to sh...
31 Aug 38min
Brand Safety Isn't Enough (with Sara Maskivish)
Media quality has become one of advertising's biggest competitive advantages—but most brands are still measuring it the wrong way. In this episode of AdTech Unfiltered, Sara Maskivish, SVP of Market ...
10 Aug 19min
Inside e.l.f.'s Approach to Culture & Community (with Laurie Lam)
Laurie Lam, Chief Brand Officer at e.l.f. Beauty, joins AdTech Unfiltered to unpack what it takes to build one of the world's most culturally relevant brands. From pioneering platforms before they're...
4 Aug 19min
How to Grow an Iconic Brand (with Ashley Travis)
What does growth marketing look like at one of the world's most iconic brands? In this episode, Ashley Travis, Head of Growth Marketing at Pizza Hut, shares the strategies shaping the QSR giant's futu...
16 Juli 21min
Understanding the Next Era of Media (with Sara Fischer)
Media is being rebuilt from the ground up. In this episode of Adtech Unfiltered, Axios media correspondent and CNN media analyst Sara Fischer joins Noor Naseer to unpack how AI, consolidation, creator...
9 Juli 20min
The New Rules of Acquisition (with Frank-Lamont Wade)
On this episode of Adtech Unfiltered, host Noor Naseer sits down with Frank-Lamont Wade, Director of Performance Marketing at the University of Phoenix, to discuss what it takes to run a high-performi...
12 Juni 14min
Turning Customer Data Into Emotional Connection (with Nick Riebel)
In this episode of Adtech Unfiltered, Nick Riebel, former VP of Digital Marketing at Eos Fitness, joins host Noor Naseer to unpack what it really takes to connect with today's audiences. He explores h...
21 Maj 11min
