Keeping up with Cannabis Advertising (with Sam Hollander)

Keeping up with Cannabis Advertising (with Sam Hollander)

Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities presented by cannabis are accompanied by significant hurdles.

Sam Hollander, Chief Digital Officer at Enlighten, joined the podcast this month to share what he's learned building an advertising framework for the largest digital retail and digital marketing company in cannabis. Listen in to learn why education should be a priority for cannabis marketers, what first steps marketers should take before launching a campaign, which consumer profiles they should pay attention to, and more.

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How AI Is Transforming Creative Effectiveness (with Ian Forrester)

How AI Is Transforming Creative Effectiveness (with Ian Forrester)

In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today's high-volume ad wo...

20 Aug 202517min

Simplifying the Programmatic Supply Chain (with Greg Sherrill)

Simplifying the Programmatic Supply Chain (with Greg Sherrill)

Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization strategies...

15 Aug 202520min

Recalibrating Identity (with Ali Mack)

Recalibrating Identity (with Ali Mack)

In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise...

12 Aug 202514min

Where Music, Culture and Advertising Meet (with Rob Christensen)

Where Music, Culture and Advertising Meet (with Rob Christensen)

What media type offers advertisers access to emotionally-charged audiences and rivals the viewership of tentpole events like the Olympics? In this episode, Rob Christensen, Global EVP at Vevo, joins h...

8 Aug 202514min

Becoming an AdTech God (with Ari Paparo)

Becoming an AdTech God (with Ari Paparo)

While Ari Paparo may not be the AdTechGod, he's undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. Ari, founder of Marketecture Media and former CEO of Be...

5 Aug 202530min

How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug)

How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug)

In this episode, Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how one of the NFL's most iconic franchises approaches marketing in a time of rapid innovation. From T...

29 Juli 202532min

Fixing Measurement (with Tameka Kee)

Fixing Measurement (with Tameka Kee)

In this episode, Tameka Kee, SVP of Programming & Operations at the Coalition for Innovative Media Measurement (CIMM), joins Adtech Unfiltered to unpack the state of media measurement.   From CTV to...

23 Juli 202527min

AdTech's Hidden Bottleneck (with Matt Barash)

AdTech's Hidden Bottleneck (with Matt Barash)

In this episode, Nova Chief Commercial Officer Matt Barash joins host Noor Naseer to challenge how the advertising industry works on a fundamental level. As agencies undergo seismic shifts and bat...

15 Juli 202517min

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