147. I Made $100m So I Could Become a YouTuber ft. Jake Kassan

147. I Made $100m So I Could Become a YouTuber ft. Jake Kassan

What’s up, Rock Nation! Today, we're sitting down with Jake Kassan. Jake is the founder of MVMT Watches, who built and sold his company for $300M, personally making $100M in the process. But after reaching what most would consider the pinnacle of success, he found himself lost - struggling with purpose, identity, and what came next.


In this episode, Jake opens up about the rise of MVMT and how he built a powerhouse brand from scratch, what it was like selling his company for $300 million, losing purpose after the sale, and how he rediscovered his passion through storytelling on YouTube.


This is one of the realest conversations we've had about success, identity, and reinvention. If you've ever wondered what happens after the big payday, this one's for you.


Check out Jake here:

https://www.youtube.com/watch?v=obngREiNGic&t=225s

https://www.instagram.com/jakekassan/


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Timestamps:

0:00 - Trailer

0:27 - Intro

1:06 - One Handed Crack

1:35 - Making $100m to become a YouTuber

3:47 - Dream Client Accelerator

4:22 - The moment that defined Jake’s new future

8:02 - Artlist

8:36 - Having purpose is everything

11:59 - Was Jake happy while building MVMT

14:04 - Jake’s struggle with panic attacks

17:34 - Advice from other founders

19:30 - How relationships with friends and family changed after selling MVMT

22:47 - The freedom of creating now without expectations

24:48 - What Jake hopes people take away from his videos

27:13 - Jake’s favorite part of making YouTube videos

28:53 - How Jake structures his day

30:09 - What Jake learned from MVMT that he’s bringing to his YouTube channel

31:35 - Taking calculated risks

32:55 - When Jake knew MVMT was going to be massive

34:13 - Jake’s favorite aspect of building MVMT

38:39 - Why Jake chose to create a brand around watches

41:29 - Funding the business through credit cards

42:33 - MVMT was at the forefront of influencer marketing

44:08 - The failed Kylie Jenner collaboration

46:35 - Could Jake do it all over again

47:45 - Jake’s desire to mentor other founders

49:32 - The strategy for repeat customers

51:13 - Discussing the sell with his cofounder

52:32 - Women and men are influenced differently

58:06 - The process of selling a company

1:00:56 - The feeling of $100m hit your bank account

1:03:47 - Staying at the brand for two years post sell

1:06:44 - What Jake learned from Movato

1:10:21 - Jake’s leadership style

1:14:24 - Jake’s most important life values

1:17:18 - Jake’s advice to someone wanting to build a brand

1:19:31 - Is Jake content?

1:21:30 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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58. Quitting my Dream Job (Concert Photographer)

58. Quitting my Dream Job (Concert Photographer)

Well rocks... The time has come for me to walk away from being Loud Luxury's photographer. Let me explain why, and what I've learned along this journey.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

19 Apr 202358min

57. Rising Above: Tej Patel's Minority Creative Journey

57. Rising Above: Tej Patel's Minority Creative Journey

Today we welcome Tej Patel! Tej is a photographer and filmmaker from Dallas, Texas. He’s made content for the NFL, NBA, a plethora of musicians, and is the creator of the viral sound “So you’re an artist.”STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT TEJ HERE:TikTok: https://www.tiktok.com/@tejxpatelInstagram: https://www.instagram.com/tejxpatel/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

12 Apr 20231h 3min

56. Turning TikTok Fame into 6 Figure Consulting Business w/ Daniel Bennett

56. Turning TikTok Fame into 6 Figure Consulting Business w/ Daniel Bennett

Today we welcome Daniel Bennett! Daniel makes relatable comedy style videos on TikTok, where he amassed over 550,000 followers. He has leveraged his following and knowledge of branding and social media to consult for both brands and artists. He’s also now an aspiring marathon runner. Get ready to learn how you can leverage your knowledge of Social Media for big $ through consulting!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT DANIEL HERE:TikTok: https://www.tiktok.com/dxnielbennettInstagram: https://www.instagram.com/dxnielbennett DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Apr 202348min

55. How to Run Your Creative Business like a PRO w/ Edward Lee and Paul Weaver

55. How to Run Your Creative Business like a PRO w/ Edward Lee and Paul Weaver

Today we welcome Edward Lee and Weaver. Together they hosts the "MIDCONVO" Podcast. They are photographers, videographers, and business owners. This episode is jam packed with nuggets that will allow you to take your creative business to the NEXT LEVEL!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT EDWARD LEE HERE:https://www.instagram.com/edwardleefilms/https://www.youtube.com/channel/UCoH1KZPFsL-cLyGIOqtWYCATikTok: @EdwardleefilmsCHECK OUT PAUL WEAVER HERE:https://www.instagram.com/paulwheatthins/https://www.instagram.com/thefreelancephotog/CHECK OUT THE MIDCONVO PODCAST HERE:https://www.instagram.com/midconvo/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

29 Mars 202345min

54. Sam Cahill on Directing Machine Gun Kelly's Hulu Documentary

54. Sam Cahill on Directing Machine Gun Kelly's Hulu Documentary

Today we welcome Sam Cahill. Sam is a photographer, filmmaker, and director who was recently nominated by iHeartRadio for favorite tour photographer. In 2022, Machine Gun Kelly's Hulu Documentary "Life in Pink" was released, which Sam not only shot and directed, but also edited.COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT SAM HERE:https://www.instagram.com/samcahill/?hl=enhttps://www.youtube.com/channel/UCzTBTuq_I4gN6jgR4zYl0qghttps://www.imdb.com/name/nm9285541/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

22 Mars 20231h

53. Client RED FLAGS and how to Navigate them

53. Client RED FLAGS and how to Navigate them

Sh*tty clients, we've all had em... Hopefully this helps you identify red flags in clients and how to navigate them. We'd love to hear some stories of your worst clients in the comments!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

15 Mars 202339min

52. How Sam Newton became a Canon Sponsored Filmmaker

52. How Sam Newton became a Canon Sponsored Filmmaker

Today we welcome Sam Newton to the show! Sam is a man of many talents. Not only a travel filmmaker, but an incredibly talented musician. Sam has seen incredible growth over the last year on YouTube, so much so that he was selected to be an official Canon ambassador.COP THE "SKETCH BOY HOURS" MERCH NOW! https://the505podcast.com/COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT SAM HERE:https://www.youtube.com/@SamNewtonhttps://www.instagram.com/samnewton/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

8 Mars 20231h 2min

51. How LOUD LUXURY became Canada's BIGGEST DJ Duo

51. How LOUD LUXURY became Canada's BIGGEST DJ Duo

ROCK NATION WE ARE BACK!!! Boy do we have a lot to talk about!First off, we just want to say thank you so much for the support on Season 1. This journey has been incredible, and we truly feel like we are just getting started! If you have watched only one clip, or every single episode we've put out, we appreciate you! The messages we've received over the past year+ have been unreal!COP THE "SKETCH BOY HOURS" MERCH NOW!www.the505podcast.comCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKOn today's episode, we welcome 2 very special guests. Canadian superstar DJ's LOUD LUXURY! We know them as Joe and Andrew around here though. You most likely have heard their SMASH HIT, Body, which is 10x platinum in Canada. And if you’re a fan of the pod, you know these are the guys Kostas spends his weekends with, traveling around and shooting their shows.This episode has been a long time coming, and we are so happy to finally be putting it out for you!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

1 Mars 20231h 20min

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