Creativity Re/Imagined: The Art of AI Storytelling

Creativity Re/Imagined: The Art of AI Storytelling

On this episode, Meta's Vice President and Global Head of Creative Shop, Jimmie Stone, and VP Business Engineering, Global Business Group, Artur Souza, dive into the integration of creativity and AI in marketing. They explore how Meta's ecosystem connects billions of people and the role of AI in enhancing creativity and targeting. They also discuss the future of AI in marketing and the importance of sustainable energy for powering AI advancements.

Key Takeaways:

(05:00) Drawing campaigns from culture, collaborating with creators and moving at the speed of culture.

(06:25) Aligning marketing with cultural trends and scaling creative content through AI advancements.

(07:13) Connecting the right audience to the right content through AI.

(10:58) Rethinking personalization due to privacy changes.

(14:15) Improving audience matching and reducing content fatigue with diverse creative content.

(18:18) Improving ad performance through AI-driven insights.

(24:51) Creating cost-effective, high-quality content from descriptions with generative AI.

(34:55) Simplifying user experience with natural language interaction with AI.

(43:29) Requiring significant advances in hardware and energy efficiency for AGI.

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(70)

The Retail Reboot: How RMNs Use AI To Revitalize Brand Performance with Lowe's

The Retail Reboot: How RMNs Use AI To Revitalize Brand Performance with Lowe's

Alicia LeBeouf, Head of Industry — Retail and E-Commerce at Meta, sits down with John Storms, GM and Head of Media Network at Lowe's Companies, Inc., to discuss the future of retail media, data-drive...

21 Maj 202532min

Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study

Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study

On this episode, Jane Ostler, EVP of Global Solutions Marketing and Thought Leadership at Kantar, joins Shekhar Deshpande, Head of Strategy, Global Clients, at Meta. They discuss how brands can create...

16 Apr 202539min

Simplifying Creative Workflows for Modern Teams with DEPT®

Simplifying Creative Workflows for Modern Teams with DEPT®

We're joined by Dimi Albers, Global CEO of DEPT®, to explore how brands can scale creative ideas and deliver true personalization. Dimi shares insights on aligning technology with customer motivations...

9 Jan 202532min

Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit

Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit

In this live recording from the Meta Agency Summit 2024, we're joined by Amanda Mollet, EVP, Performance of Spark Foundry, Joe Yakuel, Founder and CEO of WITHIN, and Ralph Burns, Founder and CEO of Ti...

20 Nov 202429min

Unlocking the Future of AI: How LLMs Are Redefining What's Possible

Unlocking the Future of AI: How LLMs Are Redefining What's Possible

On today's episode, we're joined by Andrew Ng, Founder of DeepLearning.AI, Managing General Partner of AI Fund and Executive Chairman of LandingAI. We explore the immense opportunities within AI, focu...

5 Nov 202423min

Marketing in the Age of Disruption: Insights from Sephora and Meta

Marketing in the Age of Disruption: Insights from Sephora and Meta

On this episode, Megan Black, Vice President of Digital Marketing and Media at Sephora, shares insights on how Sephora is navigating the fast-paced marketing cycle. She also discusses the impact of Ge...

23 Okt 202432min

How AI Is Revolutionizing Marketing Analytics with Meta and Deloitte

How AI Is Revolutionizing Marketing Analytics with Meta and Deloitte

On this episode, we're joined by Igor Skokan, Marketing Science Director at Meta, and Davide Fabrizio, Advanced Analytics and Artificial Intelligence Partner at Deloitte. Together, they explore change...

8 Okt 202433min

Brand Building in the Digital Age: A Conversation With Coca-Cola and Meta

Brand Building in the Digital Age: A Conversation With Coca-Cola and Meta

On this episode, we're joined by Shakir Moin, President, Marketing for Coca-Cola North America. Shakir shares how Coca-Cola is leveraging AI, data and storytelling to build iconic brands that resonate...

23 Sep 202436min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
svd-tech-brief
avanzapodden
uppgang-och-fall
bathina-en-podcast
dynastin
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
tabberaset
lastbilspodden
fill-or-kill
rss-inga-dumma-fragor-om-pengar
rss-dr-bjorklund
rss-veckans-trade
24fragor