Borderlands Trail and Ultra Running7 Nov 2024

HOKA Revolution: How a Brand Changed Trail Running Forever

Hoka is directly repsonsible for much of the exponential growth of trail running.

Josh Rosenthal and Taylor Bodin (Lead Trail Reviewer, Believe in the Run) dive deep into the world of HOKA, a brand that has revolutionized trail and ultra running with its innovative footwear.

They discuss how HOKA emerged during a time dominated by minimalist trends, introducing a maximalist approach that has reshaped expectations in the running community.

Taylor shares insights about the evolution of HOKA's shoe technology, including the introduction of high stack cushioning and rocker designs that enhance performance. The conversation highlights the brand’s impressive growth, underscored by their recent success in exceeding sales projections, and its impact on the broader trail running landscape.

Throughout their discussion, Josh and Taylor emphasize HOKA's commitment to the running community, showcasing how the brand continues to engage with athletes and enthusiasts alike.

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Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

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Takeaways:

HOKA has revolutionized the ultra trail running market with its maximalist shoe design.
The brand's unique approach contrasts sharply with the minimalist trend popularized by Born to Run.
HOKA's deep connection to the community is evident through their support of events like Devil's Gulch 100 Miler.
Taylor Bodine's insights provide a comprehensive view of HOKA's shoe technology evolution since 2009.
The Speedgoat shoe, named after Carl Meltzer, is a favorite among ultra runners for its performance.
HOKA's success is attributed to its innovative marketing strategies and commitment to quality gear.

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