Why Print Media is Making a Comeback with Simon Freeman, Like the Wind Magazine

Why Print Media is Making a Comeback with Simon Freeman, Like the Wind Magazine

Simon Freeman co-founded Like the Wind Magazine with his wife more than 10 years ago. What started as a labor of love is now full time work as they lead the charge in the Print Media Revival.

  1. Physical media offers a more intentional consumption experience.
  2. Indie magazines are experiencing a revival despite a low base.
  3. Intentionality in media consumption is becoming increasingly important.
  4. Celebrating women's contributions in running media enriches the narrative.
  5. Understanding the diverse backgrounds of runners enhances community engagement.

Like the Wind

[Listen] Simon on Second Nature

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Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

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Run with Billy Yang.

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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Avsnitt(311)

What is Borderlands Actually Building?

What is Borderlands Actually Building?

For the first time in months, I'm stepping away from interviews and monologues for a Borderlands Trail Running founder update.By the time this episode goes live, my family and I will be somewhere over...

7 Juli 21min

Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About

Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About

Western States 2026 is over. The course records have been set, the winners crowned, and the internet has already moved on. This isn't another race recap. It's a cultural breakdown of what Western Stat...

29 Juni 28min

Trail Running Culture Doesn't Scale | Bob Crowley's Response

Trail Running Culture Doesn't Scale | Bob Crowley's Response

Western States and UTMB are often framed as opposite visions for the future of trail running. One protects through limits. The other protects through growth. But after publishing an episode on that te...

22 Juni 22min

Western States Wants to Protect, UTMB Wants to Grow

Western States Wants to Protect, UTMB Wants to Grow

Western States and UTMB have become the two most influential institutions in trail running, but beneath the debate over lotteries, race series, and growth is a deeper question: when something becomes ...

19 Juni 17min

Wasatch 100 & Bear 100: When Ultra Running Just Hurts

Wasatch 100 & Bear 100: When Ultra Running Just Hurts

Wasatch 100 and Bear 100 are two of the hardest races in ultra running. Michael Whiteside ran both just three weeks apart, and what stayed with me from this conversation wasn't the accomplishment. It ...

16 Juni 14min

The Trail Running Sea of Sameness | Nike ACG, Nostalgia, and the Cost of Optimization

The Trail Running Sea of Sameness | Nike ACG, Nostalgia, and the Cost of Optimization

Modern trail running shoes are better than they've ever been. So why do so many runners still find themselves drawn to older designs like the Nike ACG LDV?Josh and Inky use one nostalgic shoe to explo...

12 Juni 28min

Why Western States is America's Most Important Race | More than a Run

Why Western States is America's Most Important Race | More than a Run

Western States 100 occupies a different place in trail running than almost any other race. Months before the starting gun, runners and fans are already studying the field, imagining the canyons, debat...

9 Juni 23min

Why Trail Running Hides Competition

Why Trail Running Hides Competition

Trail running culture loves winners. That's obvious. The sport builds documentaries about them, fills Instagram feeds with them, and spends months debating who will win Western States. But the more Jo...

4 Juni 17min

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