D2C Deep Dive: What is D2C and Where is it Going?

D2C Deep Dive: What is D2C and Where is it Going?

D2C or Direct To Consumer is well past a fad. Currently D2C brands are taking massive market share away from huge CPG giants.

In this episode, Co-hosts Matt and Joe dig deep into what D2C is, by definition and why CPG companies should be worried. Matt also had a chance to speak with Nick Dio, a member of the Sasha Group founded by Gary Vaynerchuck and Co-founder of the D2C brand WOLACO, Way Of Life Athletic Company!

Nick shares the things he is most interested happening in the D2C brand space, then Matt and Joe rift on the those ideas.

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Avsnitt(229)

Swifties Takeover and Halloween Trends! | Weekly Digital Marketing Update 10/27

Swifties Takeover and Halloween Trends! | Weekly Digital Marketing Update 10/27

Joe and Kiersten are back in the studio! This week, they tackle the current worldwide phenomenons of Taylor Swift and TikTok. Is TikTok making its way to your local restaurant or sports bar? Taylor Sw...

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Taylor Swift Does Sports While Elon and Bezos Monopolize the Future | Weekly Digital Marketing Update 10/20

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Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for ...

29 Aug 202339min

Is Disney Coming to an End? Plus Barbie vs. Aliens! | Weekly Digital Marketing Update 8/18

Is Disney Coming to an End? Plus Barbie vs. Aliens! | Weekly Digital Marketing Update 8/18

On this weeks OfRecord, the Barbies take over! Kiersten is joined by Anabella, Jamie, and Tori to discuss the latest trends. The Barbie movie marketing is still excelling while the Snow White movie re...

19 Aug 202339min

Amazon vs. Taylor Swift: Battle of the Incomes | Weekly Digital Marketing Update 7/13

Amazon vs. Taylor Swift: Battle of the Incomes | Weekly Digital Marketing Update 7/13

Joe and Kiersten are back in the studio! Amazon Prime Day and Taylor Swift are the hot topics, with a quick update on McDonald's Grimace marketing campaign!

20 Juli 202330min

Peasant's Podcast and 4th of July Solved! | Weekly Digital Marketing Update 7/6

Peasant's Podcast and 4th of July Solved! | Weekly Digital Marketing Update 7/6

Joe and Kiersten are out of the office! That means the interns, Jamie and Anabella, takeover the podcast for a special Peasant's episode! Jamie and Anabella tackle the 4th of July holiday and it's wil...

11 Juli 202338min

Grimace Takeover and Lettuce Taco 'bout it! | Weekly Digital Marketing Update 6/27

Grimace Takeover and Lettuce Taco 'bout it! | Weekly Digital Marketing Update 6/27

Joe and Kiersten talk about the TikTok sensation: Grimace! These two discuss Mcdonald's and Barbie marketing tactics and how some have been surprising and somewhat horrific. Later, Joe and Jamie take ...

9 Juli 202334min

Barbie's Horror House and Titanic 2 | Weekly Digital Marketing Update 6/22

Barbie's Horror House and Titanic 2 | Weekly Digital Marketing Update 6/22

On this episode of "OfRecord", Joe and Kiersten dive into the upcoming Barbie movie where everything might not be what is seems. The newest story that shook the nation; OceanGate Submarine goes missin...

28 Juni 202337min

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