189: How Hershey's is Putting the Sweet and Salty in Product Innovation

189: How Hershey's is Putting the Sweet and Salty in Product Innovation

In this episode of the Innovation Storytellers Show, I sit down with Charlie Chappell, Vice President of Innovation, Research & Development at The Hershey Company, to explore what it takes to innovate in one of the world's most beloved brands. Charlie's journey is nothing short of fascinating, from his start in R&D at Kimberly-Clark, earning patents for his work, to shaping iconic brands like Pantene and Old Spice during his time at Procter & Gamble. Now at Hershey, he's leading the charge to bring bold new ideas to life.

Charlie opens up about the joys and challenges of innovating in the food and beverage industry, particularly in confectionery. We talk about the creation of Shackalicious, a gummy line launched in collaboration with Shaquille O'Neal, and how Hershey partnered with Shaq to bring his larger-than-life personality into a product that's flying off the shelves. Charlie also dives into the innovator's dilemma—how to embrace change, take risks, and adapt without losing sight of what makes a brand iconic.

This conversation is packed with insights on navigating trends, identifying what's meaningful versus fleeting, and having the courage to push boundaries—even when it means some ideas won't work out. If you're curious about how legacy brands like Hershey stay ahead of the curve and continue to bring joy to millions, this episode is for you.

Tune in for a sweet discussion filled with inspiration, lessons, and plenty of chocolate. Let's innovate together!

Avsnitt(100)

255: Are You Crushing Open Innovation?

255: Are You Crushing Open Innovation?

What does it really take for large organizations to keep innovating when speed, disruption, and AI are changing the rules faster than ever before? In this episode of the Innovation Storytellers Show, ...

28 Apr 41min

Innovation or Elimination — the new book by Itai Green

Innovation or Elimination — the new book by Itai Green

What happens when innovation shifts from a strategic advantage to a matter of survival? In this episode of the Innovation Storytellers Show, I sat down with Itai Green, Co-Founder and CEO of Global In...

21 Apr 42min

253: How Buffalo Construction and O3XO Are Building Better with AI

253: How Buffalo Construction and O3XO Are Building Better with AI

What does real AI implementation actually look like when the hype fades, and the hard work begins? In this episode of Innovation Storytellers, I sit down with Brett Norton, President of Buffalo Constr...

14 Apr 49min

252: How Authenticity Elevates Leadership Storytelling

252: How Authenticity Elevates Leadership Storytelling

How do you tell a story that people actually believe, trust, and remember long after the meeting ends? In this episode of the Innovation Storytellers Show, I sit down with Neal Foard, Founder of Story...

7 Apr 38min

How to Scale Innovation Using a Repeatable Growth Playbook CFOs Love

How to Scale Innovation Using a Repeatable Growth Playbook CFOs Love

What does it take to turn innovation from a string of promising pilots into a repeatable growth engine that finance leaders can actually believe in? In this episode of the Innovation Storytellers Show...

31 Mars 43min

250: How AI Is Transforming Enterprise Infrastructure from the Inside Out

250: How AI Is Transforming Enterprise Infrastructure from the Inside Out

In this episode of the Innovation Storytellers Show, I sit down with Rob Bearden, CEO of Sema4.ai, to explore how AI is transforming enterprise infrastructure from the inside out. Rob brings decades o...

24 Mars 35min

249: How Storytelling Became the Superpower of the AI Age

249: How Storytelling Became the Superpower of the AI Age

What happens to storytelling when AI can write, summarize, and generate content in seconds, yet the world still depends on humans to make ideas matter? In this episode of the Innovation Storytellers S...

17 Mars 59min

248: How Moody's is Rethinking AI in Finance

248: How Moody's is Rethinking AI in Finance

How do you bring innovation to life inside an organization whose job is to help other people see risk before it shows up on a balance sheet? In this episode of the Innovation Storytellers Show, I sit ...

3 Mars 48min

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