4 brand strategy tips from Smith & Diction 💡

4 brand strategy tips from Smith & Diction 💡

When comes to brand design, Mike and Cara from Smith & Diction are pretty much top of the game (you might recognize them as the ones who did the brand identity for Perplexity).

During our interview, it didn't take me long to realize that these two have more hacks and mental models for creativity than just about anyone I’ve met.

So here are a few of my favorites.

Watch the full episode with Smith & Diction here: https://www.dive.club/deep-dives/smith-diction

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Dan Mall - What designers get wrong about design systems

Dan Mall - What designers get wrong about design systems

If you’re familiar at all with design systems then I definitely don’t need to introduce you to Dan Mall. He’s as OG as it gets.In this Deep Dive, Dan shares his take on Figma variables, where design s...

31 Aug 202354min

Anthony Hobday - Mastering the pillars of great visual design

Anthony Hobday - Mastering the pillars of great visual design

Anthony Hobday, a self-taught interface designer, became an expert by obsessively studying the works of top designers around the world. 🌎Now he is dedicated to bridging the knowledge gap for fellow s...

23 Aug 202340min

Grace Ling - Standing out in today's job market

Grace Ling - Standing out in today's job market

This episode is all about engineer turned designer Grace Ling, who scored her dream job as product designer at EA and is also now the founder of the biggest design community online, Design Buddies. Gr...

17 Aug 202331min

Luis Ouriach - Strategies for using variables in Figma

Luis Ouriach - Strategies for using variables in Figma

If you're looking to level up how you use variables in Figma then this episode is for you ✌ Luis goes deep into strategies based on team size, provides naming guidance, and even breaks down how he th...

10 Aug 202343min

Steph Golik - Going from designer to founder

Steph Golik - Going from designer to founder

Steph Golik was an early design leader at the self-driving car startup Cruise 🚗 But 2 years ago she left to launch her own company Huddle. In this episode we're talking all about how designers can ta...

27 Juli 202357min

Fons Mans - How to design brands and visuals that stand out

Fons Mans - How to design brands and visuals that stand out

Fons was the one who originally designed the Dive brand đŸ€ż so this episode is a branding masterclass. We walk through a mock project and Fons goes deep into each phase of his branding process. We also...

20 Juli 202353min

Charli Marie - Lessons in career growth and creativity

Charli Marie - Lessons in career growth and creativity

In this episode, Charli takes us behind the scenes of her role as Creative Director at ConvertKit. She shares all kinds of insights about brand and marketing strategy, how to tell data stories, and ho...

25 Maj 202345min

Bonnie Kate Wolf - Growing a freelance business as an icon designer

Bonnie Kate Wolf - Growing a freelance business as an icon designer

BK shares lessons learned on her journey to becoming one of the most well-respected icon designers on the planet (including stories from designing the Netflix icon library). If you're interested in fr...

25 Maj 202345min

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