Jerri DeVard (BECA) | The Black Executive CMO Alliance

Doug Zarkin is the VP and Chief Marketing Officer at Pearle Vision, the $600 million global optical franchise. In 1961, Dr. Stanley Pearle opened his first store in Savannah, Georgia, and in 2004, Luxottica (the giant Italian eye-care conglomerate) acquired Pearle Vision. Doug has been the CMO of Pearle Vision for 10 years – about three times the average tenure of a CMO. He has returned Pearle Vision to Stanley Pearle’s original brand inspiration, thereby inspiring his organization and accelerating the brand’s growth. Doug is a seasoned marketer. He began his career in the advertising industry, working at Lintas, Saatchi, and Grey Advertising, before moving to the client side. He has worked at Avon, Victoria Secret’s PINK, Warnaco (famous for the Calvin Klein brand), and the Kellwood Company.In this episode, Doug talks to Jim about the most challenging brand he has worked on and what he learned from that experience. Plus, he explains the importance of staying close to the consumer and why you need to think small to win big. Check out the first edition of The CMO Podcast Magazine.In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Dec 202254min

Amy Jaick is the Chief Marketing & Communications Officer at Columbia Business School (CBS). The school was established in 1916 and offers MBA, PhD, MS and Exec Ed programs today. Amy works across functions and channels to create integrated programs that bring CBS’s mission, vision and values to life.This is Amy’s first CMO role. She was previously the Vice President of Digital and Social Strategy at ViacomCBS, where she built and led their first-ever corporate digital marketing and communications team and helped launch Goodman Media’s digital business. She has also worked for The Economist and Estimize.In this episode, Amy and Jim discuss how 2020 made her reexamine her career choices, why she made the shift from digital marketing to education, and what companies can do to attract a new generation of talent.Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

30 Nov 202251min

Melissa Menta has been the SVP Marketing & Communications for Peanuts Worldwide for over 20 years. "Peanuts" – AKA Charlie Brown, Lucy, Snoopy, PigPen, Linus, and the whole gang. Peanuts Worldwide accumulates more than $2 billion in retail sales, with partnerships running from Apple TV to NASA to The Macy’s Thanksgiving Day Parade. Melissa began her career working in marketing and PR at the Olney Theater in Washington, D.C., before moving on to work with The Muppets at The Jim Henson Company. She has also worked at the cosmetics company Shiseido, at Pets.com, and United Media – working with Charles Schulz and other character properties, like Dilbert and Raggedy Ann & Andy. In this episode, Melissa reflects on a 20-year career at Peanuts Worldwide and the importance of staying true to the brand. Plus, she gives us a preview of Snoopy's appearance at this year's Macy’s Thanksgiving Parade.Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Nov 202241min

In a special episode of The CMO Podcast, we are joined by two former Procter & Gamble leaders, Chip Bergh and Janet Reid.Janet Reid was the first black woman with a PhD that P&G hired. She began her career at P&G in R&D later transferring to marketing. Currently, Janet is the CEO of BRBS World LLC, a private management consulting consortium. Chip Bergh spent 28 years at P&G with his last role as Group President for Global Male Grooming, overlooking the Gillette and Old Spice franchises. Today, he is the president and chief executive officer of Levi Strauss & Company, a nearly $6 billion apparel enterprise and also is the non-executive chairman of the board at HP Inc. On today’s episode, the conversation will focus on leadership and gratitude. Jim, Chip and Janet will discuss the impact of P&G’s former Chairman and CEO, John Smale. John Smale is widely seen as one of the greatest CEOs in P&G’s history and a new book about Smale, ‘Here Forever: The Timeless Impact of John Smale on Procter & Gamble, General Motors and the Purpose and Practice of Business’ was released in October.Listen as the trio share their favorite memories of John, lessons they learned from such an influential leader and the way John Smale pioneered diversity, equity and inclusion in the 80s.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Nov 202253min

For Maggie Gross, BrandWorth started out as a question: How does a brand prove their value to a skeptical CEO or CFO who sees branding as a cost-driver?Maggie leads Brand practice at Deloitte. She has led strategy for brands like Dos Equis, Samsung, Keurig/Green Mountain, Lysol, and the Special Olympics. Her work with American Express on Small Business Saturday reframed the idea into the Shop Small movement – leading it to become a nationally-recognized holiday by Congress. Her work and ideas have been featured in the New York Times, Harvard Business Review, The Wall Street Journal, and even spotlighted in the Smithsonian Museum.In this special Office Hours episode, Jim and Maggie help answer that initial question. Tune in to learn about the four drivers of brand value and how the right mix attributed to about $1BN in incremental revenue for brands and the companies that are doing it well. Plus – Jim shares the toughest brand he transformed at P&G.Learn more about BrandWorth at: https://www.deloittedigital.com/us/en/offerings/customer-led-marketing/make-brand-a-c-suite-priority.htmlSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Nov 202240min

Tim Armstrong is the Founder and CEO of Flowcode, the offline-to-online company building direct connections between brands and consumers through next generation QR technology. Tim and his team launched Flowcode in late 2019, and was named to LinkedIn’s Top 50 US Startups in 2021. Tim was one of the first guests on The CMO Podcast in 2019. His career has spanned a wide range of roles, from startups to big corporations. He was Google’s first New York employee – and famously left Google in 2009 to become CEO of AOL, which soon spun out from Time-Warner, and was eventually acquired by Verizon. In this episode, Jim and Tim talk about what it takes to build a great team, why ADHD can be a superpower and how Flowcode tries to turn the follower economy into a fan economy. Plus, Tim discusses his wife’s new documentary about ADHD, ‘The Disruptors,’ which he helped produce.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Nov 202250min

Suzanne Kounkel, is a Principal in Deloitte Consulting LLC and the Chief Marketing Officer of Deloitte. Founded 175 years ago, Deloitte is one of the largest–and oldest– business-to-business enterprises in the world and an exclusive sponsor of this podcast. They have roughly 330,000 employees and about $50 billion in revenue across its many business services.Suzanne is a returning guest to the CMO Podcast, first appearing in 2020, where she interviewed Jim. She has been at Deloitte for about 28 years and the leader of Deloitte’s integrated marketing and sales organization. In addition, she is a frequent speaker and published author on issues close to her CMO heart, including purpose-driven brand, elevating the human experience within B2B marketing, and the ethical use of data within marketing. She sits on the Board of Directors for the Ad Council and is a member of the Adweek Diversity and Inclusion Council, and a member of ANA’s Global CMO Growth Council.In this episode, Jim and Suzanne discuss the trends happening in business, marketing and leadership today, Deloitte’s push for sustainability, and her leading the Women’s Initiative in Consulting, where she helped to significantly increase the percentage of female leaders in market-facing roles. Take a listen to Suzanne's episode from 2020: Quantifying Brand Purpose.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Nov 202252min

Jose ‘Pepe’ Gorbea is the Global Head of Brands and Sustainability Innovation for HP Inc., the iconic Silicon Valley company with a wide portfolio of printers, PCs, mobile devices, solutions and services. In FY2021, HP’s revenue was about $64 billion.Pepe grew up in Mexico City and spent the first years of his career with global food giants like Nestle and Kraft Heinz. Pepe has been at HP for about five years, in his current role for two. Most recently, he was invited to be a visiting professor in Marketing for Social Impact at the Barcelona-based ESADE School of Business, ranked in the top 20 business schools worldwide. In the episode, Pepe discusses the importance of creative courage, the power of co-creation, and findings from 'The Future is Mainstream Green,’ a report he collaborated on with Sustainable Brands, BCG, Adweek and the ANA. Plus, he and Jim reminisce about the powerful workshop they did in Cannes with Ukrainian refugees.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Okt 202257min