Austin FC: What Matthew McConaughey is Really Like | Creating a unique brand | Building fan culture
On this show, we're talking to James Ruth, chief marketing officer at MLS club, Austin FC. James talks about how the Austin FC brand was created, what it’s like having Matthew McConaughey as a Ministe...
24 Apr 202338min
Women's World Cup 2023 - 100 Days Out | Lessons from Euro 2022 | Reaching fans in US and UK | Marketing Australia & New Zealand
On this show, our guest is Jane Fernandez, Chief Operating Officer for Australia for the FIFA Women's World Cup Australia and New Zealand 2023. We also have a guest host with Morgan Brennan, Head of I...
11 Apr 202323min
Growing the Bundesliga Abroad Ahead of Der Klassiker - Peer Naubert, CMO at Bundesliga International
On this show, we're speaking withPeer Naubert, chief marketing officer for Bundesliga International. Alex and Peer discuss how the Bundesliga grows its fanbase abroad and how in an age of player-focus...
27 Mars 202338min
The rise of the US soccer lifestyle and its relationship to culture – Mark Lowyns creative director of Orlando City SC & Orlando Pride
This week, we're talking to Mark Lowyns, creative director at Orlando City, SC, and Orlando Pride and co-founder of Fly Nowhere, as well as being an American football culture connoisseur. Mark talks ...
7 Mars 202343min
Transfer Deadline Day Special: Unique Sports Group's MD Marlon Fleischman on the transfer window, players on social media, the World Cup and the role of agents
This week on the Footballco Business Podcast, we're talking to Marlon Fleischman, agent and MD of player management services agency Unique Sports Group. Marlon discusses both the World Cup and January...
12 Jan 202330min
Adidas Football - Creating Messi's World Cup Winning Shirt | Designing the 2022 World Cup kits | The best ever adidas kits
This week on the Footballco Business Podcast we're talking to Mateo Kossmann and Andrew Dolan, both Senior Product Managers for adidas Football, on what goes into designing World Cup football shirts. ...
12 Dec 202231min
Paddy Power: How to hijack the World Cup with Lee Price, former Head of Mischief at Paddy Power
This week we're talking to Lee Price, former Head of Mischief at Paddy Power. During his time with the bookmaker, Lee was responsible for Rainbow Russians, Paddy Power's campaign for the 2018 World Cu...
5 Dec 202228min
Alexi Lalas: Signing Beckham at Galaxy | USA '94 | Growing US soccer's brand | USMNT World Cup predictions
This week on the Footballco Business Podcast is a 2022 World Cup Special with former US international and Fox Sports broadcaster Alexi Lalas. Alexi discusses USA '94 and how both fans and the media tr...
17 Nov 202245min
