Ep.71: NRF 2025 Special: What Brands & Retailers Need to Know About Video Commerce?

Ep.71: NRF 2025 Special: What Brands & Retailers Need to Know About Video Commerce?

NRF 2025 Special – Part 2: Mikko Rekola, Chief Evangelist at Woolman, interviews Guillaume Faure, CEO of LiveMeUp. What insights did NRF 2025 reveal? What are the key trends in video commerce, and why is it a must-watch topic?


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Ep.80: Q2 Recap and Q3 Expectations in Digital Commerce

Ep.80: Q2 Recap and Q3 Expectations in Digital Commerce

In this Season 4 finale, Mikko Rekola, Chief Evangelist at Woolman, recaps the key topics from Q2 and shares his predictions for Q3 across the Shopify ecosystem and beyond.

25 Juni 202510min

Ep.79: Shopify Editions Dev 25: Special from Toronto

Ep.79: Shopify Editions Dev 25: Special from Toronto

In this special episode, Marta Gomez, Lead Consultant, shares her experiences from Shopify Editions.dev with Chief Evangelist Mikko Rekola. Listen to their recap, recorded live in Toronto.Looking for ...

4 Juni 202512min

Ep.78: Shopify Summer Editions 2025: Wishlist from Woolman Customers

Ep.78: Shopify Summer Editions 2025: Wishlist from Woolman Customers

Listen to the top feature requests from Woolman’s merchants ahead of Shopify Summer Editions 2025, from smarter AI to B2B upgrades and long-awaited POS rollouts. A quick dive into what merchants reall...

20 Maj 20259min

Ep.77: Unified app stack discussion with Clearer.io, what’s the latest?

Ep.77: Unified app stack discussion with Clearer.io, what’s the latest?

In this episode, Clearer.io's President and COO Tom Goodwin explains the story behind Clearer.io and the value they bring to Shopify Plus merchants. During the discussion, we touch on the importance o...

30 Apr 202512min

Ep.76: The latest in payments: Why Local PSPs Still Matter?

Ep.76: The latest in payments: Why Local PSPs Still Matter?

In this episode, Arto Juvonen from Woolman breaks down how Woolman supports payment providers and shares insights as a Shopify-recommended Payment Partner Provider. Arto discusses key trends, lessons ...

16 Apr 202515min

Ep.75: Shoptalk Spring 2025 – Highlights and Key Takeaways for Digital Commerce

Ep.75: Shoptalk Spring 2025 – Highlights and Key Takeaways for Digital Commerce

In this special episode, our Chief Evangelist Mikko Rekola shares his fresh insights straight from Shoptalk Spring 2025 in Las Vegas. What were the buzzwords, and where is digital commerce heading nex...

2 Apr 202517min

Ep.74: AI Search & Smart Merchandising: What’s Next for Ecommerce?

Ep.74: AI Search & Smart Merchandising: What’s Next for Ecommerce?

In this guest episode, Rachel Tonner, VP of Product Marketing at Athos Commerce, joins Woolman’s Chief Evangelist, Mikko Rekola, to discuss the latest developments in AI-powered search. What should me...

20 Mars 202535min

Ep. 73: Shopify app store in 2025 – what’s trending and what’s next?

Ep. 73: Shopify app store in 2025 – what’s trending and what’s next?

In this solo episode, Mikko Rekola, Chief Evangelist at Woolman, dives into the latest trends shaping the Shopify App Store in 2025. Covering insights from both merchants and app vendors, Mikko explor...

5 Mars 202511min

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