Victoria Young, Product Marketing Lead, Uber | EP 105
HackToStart12 Juli 2016

Victoria Young, Product Marketing Lead, Uber | EP 105

Victoria Young is a product marketing lead at Uber. Victoria likes to think about the intersection of culture and technology - working with emerging startups and new media platforms to creatively apply technology and new strategies to solve complex problems. At Uber, Victoria is currently focused on one of Uber’s fastest expanding products, uberPOOL. There she spearheaded the launch of go-to-market campaigns for new product features and defined the strategy for marketing programs that drive acquisition and growth of users, leading cross-functional teams from ideation through execution. She also led the marketing campaign for a national uberPOOL partnership with CapitalOne, which resulted in triple digit sustained growth. Victoria was also selected as one of eight KPCB Product Fellows, through a process that included over 2,500 applications from over 200 universities and over 600 interviews. KPCB Product Fellows is a program that provides top-quality mentorship, opportunities to create meaningful relationships between talented individuals, and work experiences with substantial responsibilities. Victoria also recently spoke at TEDxUCLA, acted as a mentor at RECESS, and frequently speaks at events on marketing, entrepreneurship, diversity, and technology. She’s also a frequent blogger on her site. She joins us to share her story, what it was like getting selected as a KPCB Fellow, how’s she’s approached building such an amazing career, what it’s like working at Uber, some of the common growth/product mistakes she sees other entrepreneurs and organizations making, and much more!

Avsnitt(198)

Ben Jabbawy, Founder & CEO, Privy | EP 198

Ben Jabbawy, Founder & CEO, Privy | EP 198

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Kimberly Kalb, Head of Marketing & Growth, Houseparty | EP 197

Kimberly Kalb, Head of Marketing & Growth, Houseparty | EP 197

Kimberly Kalb is the Head of Marketing & Growth at Houseparty, an app that takes the group chat to the next level with group video chat. Kimberly has a background in entertainment media technology, h...

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Joshua Brewer, Co-Founder & CEO, Abstract | EP 196

Joshua Brewer, Co-Founder & CEO, Abstract | EP 196

Josh Brewer is the Co-founder & CEO of Abstract, a platform for modern design teams to work together. Josh’s career in design started off with teaching - but quickly lead to him diving into the emerg...

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Ben Pines, CMO, Elementor | EP 195

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Waqas Ali, Co-founder, Markhor (YC15) & Atoms | EP 194

Waqas Ali, Co-founder, Markhor (YC15) & Atoms | EP 194

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Vibhu Norby, Founder & CEO, B8ta

Vibhu Norby, Founder & CEO, B8ta

Vibhu Norby is the co-founder & CEO of B8ta, a new store designed for discovering, trying, & buying the latest tech products, as well as a new platform called “Built by B8ta”, which aims to power the ...

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Sam Mallikarjunan, Executive Strategist, Hubspot

Sam Mallikarjunan, Executive Strategist, Hubspot

Sam Mallikarjunan is an Executive Strategist at HubSpot. He hustled his way into the organization with a landing page and ads - and ended up leading the Experimental Marketing team, the Ecommerce Mar...

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Asher Hunt, Founder & CEO, Overnight

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