Gessica Bicego, Head of Performance Marketing, Blinkist | EP 184
HackToStart23 Jan 2018

Gessica Bicego, Head of Performance Marketing, Blinkist | EP 184

Gessica Bicego is the Head of Performance Marketing, at Blinkist, the platform for bite-sized insights in audio or text. Gessica is originally from Italy and has a background in computer science, as well as a passion for marketing. She then wanted to accelerate her career and moved to Berlin to join Kayak as a Programmatic Marketing Manager. Over the last few years, Gessica has been building a Performance Marketing team at Blinkist, an app that enables busy people to listen or read bite-sized insights from books and more. Blinkist was recently featured as one of the Top Apps of 2017 by Apple - and with over 4 million users and 15M in funding - Blinkist is looking to double its growth in 2018. Gessica joins us to share her story, how she got into startups, how she’s built a career as a Performance Marketer, what it’s been like working at both Kayak and now Blinkist, what it’s like building a team, and much more.

Avsnitt(198)

Ben Jabbawy, Founder & CEO, Privy | EP 198

Ben Jabbawy, Founder & CEO, Privy | EP 198

Ben Jabbawy is the Founder of Privy, a suite of tools designed to help marketers and ecommerce businesses increase their marketing conversions. Ben has a background in Industrial Engineering, but mov...

12 Juni 201821min

Kimberly Kalb, Head of Marketing & Growth, Houseparty | EP 197

Kimberly Kalb, Head of Marketing & Growth, Houseparty | EP 197

Kimberly Kalb is the Head of Marketing & Growth at Houseparty, an app that takes the group chat to the next level with group video chat. Kimberly has a background in entertainment media technology, h...

5 Juni 201822min

Joshua Brewer, Co-Founder & CEO, Abstract | EP 196

Joshua Brewer, Co-Founder & CEO, Abstract | EP 196

Josh Brewer is the Co-founder & CEO of Abstract, a platform for modern design teams to work together. Josh’s career in design started off with teaching - but quickly lead to him diving into the emerg...

29 Maj 201833min

Ben Pines, CMO, Elementor | EP 195

Ben Pines, CMO, Elementor | EP 195

Ben Pines is the CMO of Elementor, the most advanced Drag & Drop page builder for WordPress. Design beautiful professional websites faster and without code. Ben shares what it’s been like building an...

15 Maj 201820min

Waqas Ali, Co-founder, Markhor (YC15) & Atoms | EP 194

Waqas Ali, Co-founder, Markhor (YC15) & Atoms | EP 194

Waqas Ali is the co-founder of Atoms, one & only shoe for every day. Waqas started building a startups and businesses after discovering the internet and realizing you could sell products online. Wh...

8 Maj 201832min

Vibhu Norby, Founder & CEO, B8ta

Vibhu Norby, Founder & CEO, B8ta

Vibhu Norby is the co-founder & CEO of B8ta, a new store designed for discovering, trying, & buying the latest tech products, as well as a new platform called “Built by B8ta”, which aims to power the ...

1 Maj 201819min

Sam Mallikarjunan, Executive Strategist, Hubspot

Sam Mallikarjunan, Executive Strategist, Hubspot

Sam Mallikarjunan is an Executive Strategist at HubSpot. He hustled his way into the organization with a landing page and ads - and ended up leading the Experimental Marketing team, the Ecommerce Mar...

24 Apr 201835min

Asher Hunt, Founder & CEO, Overnight

Asher Hunt, Founder & CEO, Overnight

Asher Hunt is the Founder & CEO of Overnight, a platform to book homes from people you trust. Asher comes from a visual arts and music background, but got into tech through product design and is driv...

10 Apr 201830min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
badfluence
avanzapodden
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon