Advice Line with Lyndon Cormack of Herschel Supply Co.

Advice Line with Lyndon Cormack of Herschel Supply Co.

Herschel Supply Co. co-founder Lyndon Cormack joins Guy on the Advice Line, where they answer questions from three early-stage founders about leveraging brand stories to reach new customers.

Today we meet Lauren in Michigan, a former journalist now capturing family histories in bespoke commemorative books. Then Jon in London, whose creation might be a solution for the pile of clothes on your chair. And Virginia in Alaska, who designed a bra that stays comfortable through a 12-hour nursing shift—and now wants to expand to the lower 48.

Thank you to the founders of Memory Lane Jane, Floordrobe, and SWOOP for being a part of our show.


If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Herschel Supply Co.’s founding story as told by Lyndon and his brother Jamie on the show in 2023.


This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com or on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(803)

Panera Bread/Au Bon Pain: Ron Shaich (2018)

Panera Bread/Au Bon Pain: Ron Shaich (2018)

In the early 1980s, Ron Shaich bought a small, struggling Boston bakery chain called Au Bon Pain, and built it out to 250 locations nationwide. Ron then saw an opportunity to build something even bigg...

10 Feb 202042min

M.M.LaFleur: Sarah LaFleur

M.M.LaFleur: Sarah LaFleur

When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quick...

3 Feb 20201h 14min

Live From The HIBT Summit: Stewart Butterfield

Live From The HIBT Summit: Stewart Butterfield

Our sixth episode from the 2019 How I Built This Summit features Stewart Butterfield, the co-founder of Flickr and Slack. Both companies emerged out of failure. In this live conversation with Guy, Ste...

30 Jan 202015min

Wikipedia: Jimmy Wales (2018)

Wikipedia: Jimmy Wales (2018)

During the dot-com boom of the late 1990s, Jimmy Wales was running an internet search company. That's when he began to experiment with the idea of an online encyclopedia. In 2001, Wales launched Wikip...

27 Jan 202042min

Happy Family Organics: Shazi Visram

Happy Family Organics: Shazi Visram

While she was a student at business school, Shazi Visram ran into an old friend-- a new mother of twins. The friend confided she felt like a bad mom because she had no time to make her kids healthy m...

20 Jan 20201h 13min

Spindrift: Bill Creelman

Spindrift: Bill Creelman

Bill Creelman graduated from college in 1996 with a business plan — to sell smoked fish from Nantucket. But over time, that idea morphed unpredictably into a brand that sold cocktail seasonings and su...

13 Jan 20201h 4min

Live From The HIBT Summit: Marcia Kilgore

Live From The HIBT Summit: Marcia Kilgore

Our fifth episode from the 2019 How I Built This Summit features serial entrepreneur Marcia Kilgore, founder of Bliss, FitFlop, BeautyPie and more. The animating question behind all of Marcia's busine...

9 Jan 202015min

Dell Computers: Michael Dell (2018)

Dell Computers: Michael Dell (2018)

Before it became fashionable to start a tech company in your dorm room, Michael Dell did exactly that. In 1983, he began selling upgrade kits for PC's out of his dorm at UT Austin. A few months later ...

6 Jan 202046min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
avanzapodden
uppgang-och-fall
borsmorgon
fill-or-kill
lastbilspodden
svd-tech-brief
bathina-en-podcast
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-dagen-med-di
loungepodden
affarsvarlden
rss-kort-lang-analyspodden-fran-di
rss-den-nya-ekonomin
dynastin