#432 - The Art & Science of Quota Setting: Get It Right or Lose Your Team | 30MPC Playbook (Lead)

#432 - The Art & Science of Quota Setting: Get It Right or Lose Your Team | 30MPC Playbook (Lead)

PLAYBOOK TAKEAWAYS: Aim for 70% attainment and 70% participation to create a winning culture. Avoid feast-or-famine environments where only a few reps succeed. Use historical data to set quotas based on pipeline, win rates, and deal size. Every quota increase must be backed by an investment in pipeline, win rates, or deal size. Revisit quotas once per year, unless there’s a massive skew in attainment. Communicate quota changes with transparency and clear justification. Avoid high attainment with low participation, which creates resentment and turnover. Quota planning should be a business decision, not just a sales decision. Keep top reps busy before adding more headcount to avoid diluting pipeline. Simple, fair comp plans drive engagement and motivation. RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal

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How Great Sales Leaders Drive Deals (Without Micromanaging) | Bite-sized Tactics

How Great Sales Leaders Drive Deals (Without Micromanaging) | Bite-sized Tactics

Let’s be honest, sales is hard and leadership makes or breaks the culture on your team. Maryana Kessel (VP of Sales @ Latent) shares how she leads with transparency, energy, and impact—without turn...

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#479 - 8 Brutal Cold Email Truths That Guarantee Higher Open Rates

#479 - 8 Brutal Cold Email Truths That Guarantee Higher Open Rates

Cold Email Course Waitlist Grab the Cold Email Template Pack Cold email isn’t dead—but your current strategy might be. In this episode, Nick and Jason trade brutal truths from the front lines of o...

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#478 - How to Get Replies from Cold Prospects? Stop Pitching. Use These 3 Offers Instead.

#478 - How to Get Replies from Cold Prospects? Stop Pitching. Use These 3 Offers Instead.

Reply rates drop by 44% if you ask for this in cold emails…You want your buyers time, but its the worst thing to ask for if you want to get the meeting… The key to getting replies and winning deals—e...

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#477 - How He Gets His Reps on The Sales Floor 2x Faster Than You | Kyle Asay

#477 - How He Gets His Reps on The Sales Floor 2x Faster Than You | Kyle Asay

Forget endless product certifications. Kyle Asay shows you how to get reps talking to buyers (and generating pipeline) in two weeks — so you can crush quota with a team that stands on its own. 🎙 A...

10 Juli 202536min

Sales Onboarding Strategy That Cut Time To First Sale by 49% | Bite-sized Tactics

Sales Onboarding Strategy That Cut Time To First Sale by 49% | Bite-sized Tactics

Most orgs spend weeks training reps on the product… but months later, you’re still stuck with an empty pipeline. What if the key to ramping AEs faster was skipping product training (at first)? Kyle A...

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#476 - The Secret to Writing Better Cold Emails in Half the Time with AI | Sean O’Brien

#476 - The Secret to Writing Better Cold Emails in Half the Time with AI | Sean O’Brien

Steal Sean’s Secret to Using AI For Your Cold Emails Sean O’Brien breaks down how to leverage AI to rapidly research prospects and write personalized cold emails that cut your outreach time drastic...

8 Juli 202537min

How I Use AI to Write Better Cold Emails (Without Losing Personalization) | Bite-sized Tactics

How I Use AI to Write Better Cold Emails (Without Losing Personalization) | Bite-sized Tactics

Tired of AI-generated cold emails that sound robotic? Here’s how Sean O’Brien (Enterprise AE @ Harvey) actually uses AI tools like Perplexity and ChatGPT to make outbound emails more personal and more...

7 Juli 20256min

#475 - Why Sales Leaders Get Fired: A Sales Metrics Masterclass | Lead Playbook

#475 - Why Sales Leaders Get Fired: A Sales Metrics Masterclass | Lead Playbook

Most sales leaders don’t get fired for missing the number, they get fired for not knowing why. In this episode, Armand and Mark walk through the exact metrics framework you need to diagnose problems, ...

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