Raw and Real Entrepreneurship®27 Feb 2025

AI Startups, Fundraising & The Pivot That Changed Everything with Susan Groeneveld, Founder of Sylvester.ai

In this episode of Raw and Real Entrepreneurship, Susan Sly sits down with Susan Groeneveld, Founder of Sylvester.ai, to discuss the bold pivot that reshaped her AI startup. Initially launched as a B2C pet health platform, Susan made the strategic decision to shift to B2B, securing key contracts to expand into veterinary clinics and successfully raising funding in today’s tough investment climate.

Susan G shares practical insights on raising venture capital, the unique challenges female founders face, and how to attract the right investors. She also dives into AI’s impact on pet health, the power of strategic pivots, and why founders must think bigger to scale successfully.

If you're an entrepreneur navigating AI, health tech, or pet care, this episode is filled with actionable strategies to help you scale, secure funding, and build a high-growth business.

About Susan Groeneveld:

Susan Groeneveld is a serial entrepreneur specializing in agriculture, animal health, and AI-driven technology. With 25 years of experience, she has led commercialization for global companies, co-founded an award-winning marketing agency, and launched Sylvester.ai, an AI platform transforming pet health. A 2023 top 5 finalist for Entrepreneur of the Year in Women in AI, Susan is a leader in innovation, scaling startups, and tackling global challenges in agriculture and veterinary care.

Connect with Susan Groeneveld:

Website https://www.sylvester.ai/

LinkedIn @susangroeneveldab

Instagram @sylvester_tech/

About Susan Sly:

Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.

Connect With Susan:

Website https://susansly.com

Website https://thepause.ai/

LinkedIn @susansly

Learn more about your ad choices. Visit megaphone.fm/adchoices

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(372)

From Full-Time Government Job, and no Entrepreneurial Experience to Building a Luxury Interior Design Franchise | Alisa Sparks

What does it really take to walk away from stability and build something from scratch?In this episode of Raw and Real Entrepreneurship®, Susan Sly sits down with Alisa Sparks, Founder and CEO of Linde...

9 Apr 54min

From Alice + Olivia to AI: Reinventing Entrepreneurship and Building Community with Rebecca Matchett

This episode features a conversation with Rebecca Matchett, co-founder and COO of Synchrony, about the grit, courage, and resilience required to build a business—even in the face of deep personal and ...

31 Mars 56min

How a Shark Tank Deal Led to a Multi-Million Dollar Exit to Hickory Farms — with Tracey Wheeler Noonan, Co-Founder of Wicked Good Cupcakes

In this inspiring episode of Raw and Real Entrepreneurship®, Susan Sly sits down with Tracey Wheeler Noonan, co-founder of Wicked Good Cupcakes, to uncover how a Shark Tank appearance led to a multi-m...

27 Okt 20251h 1min

From Watching The Price Is Right to a $1 Billion Valuation: Shawn D. Nelson, Founder and CEO of Lovesac

Could watching a game show inspire the creation of a billion-dollar company? In this episode of Raw and Real Entrepreneurship®, host Susan Sly sits down with Shawn Nelson, founder and CEO of Lovesac, ...

20 Okt 20251h

How This Founder Got Her Product in 700 Targets and Counting with Aimee LeMaire, Founder of Zeya

What does it take to launch a female-founded brand in 700 Target stores—with no prior CPG experience? In this raw and real conversation, Susan Sly sits down with Amiee LeMaire, founder of ZEYA, the fi...

13 Okt 202550min

From Dorm Room Startup to $100M Valuation with Alex Smereczniak, Founder of Franzy

What if the path to business ownership didn’t require a million dollars—or even quitting your job?In this episode, Susan Sly sits down with Alex Smereczniak, founder of Franzy—an AI-powered platform o...

6 Okt 202545min

AI, Disruption, and What It Really Takes to Lead in Uncertain Times with Dr. Toni Collis

In a time of AI, rapid change, and constant disruption, what does it really take to lead?Susan Sly sits down with physicist, tech executive, and executive leadership coach Dr. Toni Collis for a candid...

29 Sep 202551min

Doing It Guilty: How Inherited Trauma Shapes Entrepreneurs and What It Takes to Break the Cycle with Dr. Pauline Yeghnazar Peck

What if the anxiety, overworking, or self-doubt you feel as an entrepreneur isn’t just about your business, but the patterns you inherited?In this episode of Raw and Real Entrepreneurship®, Susan Sly ...

10 Juli 202551min