Email Marketing By The Numbers

Email Marketing By The Numbers

#424 - Email Marketing By The Numbers

*****

This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.

VISIT: marginedge.com/chip


*****

This week's episode is brought to you by: INKIND

To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true.

VISIT: https://www.inkind.vip/restaurantstrategy

*****

By the numbers...

  • 22% - Industry Average for Open Rate
  • 2% - Average CTR is usually less than
  • 2% - As long as your unsubscribe rate is under this, you're good
  • 10-12 and 3-5pm - best times to send emails
  • 5 - minimum number of data capture points (res, online order, waitlist, wifi, popup, loyalty)
  • 4 - at least this many emails a month
  • 1:1:1 Principle - own it
  • 50 - minimum number of restaurants you should subscribe to
  • 250 - net new subscribers to your list

*****

The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency?

Email me to start a conversation: chip@chipklose.com

Avsnitt(539)

Why Not Raise Prices Every Single Month?

Why Not Raise Prices Every Single Month?

#522 - Why Not Raise Prices Every Single Month? *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAUR...

5 Feb 16min

Busy Isn't the Same as Productive

Busy Isn't the Same as Productive

#521 - Busy Isn't the Same as Productive *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: https://aji...

2 Feb 14min

Good Is No Longer Good Enough

Good Is No Longer Good Enough

#520 - Good Is No Longer Good Enough *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE S...

29 Jan 18min

8 Ways to Increase Revenue (Without Spending a Dime on Marketing)

8 Ways to Increase Revenue (Without Spending a Dime on Marketing)

#519 - 8 Ways to Increase Revenue (Without Spending a Dime on Marketing) *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you...

26 Jan 26min

8 Bold Predictions for the Future of Restaurants

8 Bold Predictions for the Future of Restaurants

#518 - Eight Bold Predictions for the Future of Restaurants *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Col...

22 Jan 18min

8 Leadership Tips for 2026

8 Leadership Tips for 2026

#517 - Eight Leadership Tips for 2026 ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside...

19 Jan 14min

What is GOOD Marketing?

What is GOOD Marketing?

#516 - What is GOOD Marketing? *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to ...

15 Jan 14min

Embracing the Abundance Mindset

Embracing the Abundance Mindset

#515 - Embracing the Abundance Mindset ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets asid...

12 Jan 12min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
svd-tech-brief
rss-borsens-finest
uppgang-och-fall
avanzapodden
rss-svart-marknad
borsmorgon
bathina-en-podcast
fill-or-kill
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
24fragor
lastbilspodden
tabberaset
rss-kort-lang-analyspodden-fran-di
kapitalet-en-podd-om-ekonomi
rss-den-nya-ekonomin