Why marketers need to build Associative Attention

WARC’s Lena Roland talks to marketing consultant Samuel Brealey and Max Stricker, client director at Triniti Marketing about their latest article on associative attention. Discussing how marketers can activate attention in a meaningful way to lead to better outcomes such as increased sales.

How Brands Grow and Compete workshop. 21st March in London.

Common sense about How Brands Grow and Compete is often wrong. This highly rated (9.3/10) workshop busts the myths holding back brands from making the right decisions. It’s based on decades worth or data and science-based principles. The content covers the ‘law-like’ principles of how brands grow and compete including aspects of Associative Attention that Max and Sam talked about in the podcast. It particularly focuses on the important question of whose attention we need to seek. This has huge implications on the development and the media choices brand owners make.

The hands-on workshop is for anyone working in marketing, brand or insights who wants to do better marketing and use their budgets more effectively. Find out more here.

Associative Attention ‘Health Check’

Associative Attention is a concept that helps brand owners deliver better executions (think advertising, POS material, packaging). It connects the dots between the WHAT and the HOW of attention. Brands owners need to do well in both areas and those who do can see transformational executions.

Start your Associative Attention journey and find out how your brand is doing with this quick ‘Health Check’ here.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

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