Keepme: Misconceptions About AI Tech Adoption With Ian Mullane

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Lisa Kuecker to the show. Lisa is the Founder of Studio Grow, a client service firm that helps boutique studios in their every day operational challenges. Today, Lisa joins Bryan to share her background with Studio Grow as well as her insights and experience in the industry space. If you're interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention If you're interested in attending Boutique Fitness Celebration, please visit: https://www.eventbrite.com/e/boutique-fitness-celebration-tickets-557789010947 If you're interested in learning more about the Europe Health & Fitness Forum, please visit: https://www.europeactive.eu/event/EHFF One Powerful Quote: 32:24: "None of us know everything." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:31: Bryan opens the show by introducing Lisa and talking about their shared background. 9:26: Bryan asks Lisa how she got involved in the space and why she did it. 14:00: Lisa talks about why she founded Studio Grow. 17:52: Lisa shares her insights on some of the biggest challenges and key trends in the boutique studio fitness space. 23:18: Lisa highlights the opportunities and growth in the market. 26:35: Bryan and Lisa talk about competition between big box brands and boutiques. 31:07: Bryan wraps up the show by asking Lisa to impart her pearls of wisdom to the listeners. Bullet List of Resources: https://studiogrow.co/ https://studiogrow.co/podcast/ https://prolonfmd.com/ Guest Contact Information: https://www.linkedin.com/in/lisa-kuecker-655965129/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

14 Mars 202336min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Hugo Braam to the show. Hugo is the Founder of VirtuaGym, a leading tech company providing innovative fitness software for gyms, personal trainers, and corporate health services. First launched in 2008, Virtuagym has grown into an all-in-one solution for client coaching, membership management, billing, scheduling, access control and more. It's integrated mobile fitness apps offer solutions for exercise and nutrition guidance, progress tracking, and online coaching. Today, Hugo joins Bryan in a conversation about the nexus of VirtuaGym and their thoughts on healthcare, fitness, and technology. If you're interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention If you're interested in learning more about FITC's survey report, please visit: https://www.slideshare.net/Bryankorourke/fitness-industry-technology-council-2023-survey-reporet If you're interested in learning more about FIBO 2023, please visit: https://www.fibo.com/de-de.html One Powerful Quote: 38:37: "A life of entrepreneurship is not defined by how brilliant you are or your eye for opportunity. It's defined by your ability to take a beating." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:27: Bryan opens the show by asking Hugo to share his story behind starting VirtuaGym. 6:05: Hugo shares his views on accessibility and sustainability on technology innovation. 11:20: Bryan and Hugo talk about club operators investing in their legacy technology systems. 21:16: Bryan and Hugo articulate on gamification as the component for user experience and personalization. 28:20: Hugo shares his views on personalization and hyper-personalization. 33:05: Bryan and Hugo talk about practical solutions to people's health preservation. 36:36: Bryan wraps up the show by asking Hugo to share his pearls of wisdom to the listeners. Bullet List of Resources: https://virtuagym.com/ https://fitnation.co/ Guest Contact Information: https://www.linkedin.com/in/hugobraam/ https://twitter.com/hugobraam https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

28 Feb 202342min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Alex Peacock to the show. Alex is the Founder of LeisureLabs, a full service digital transformation and software development agency focused on providing custom digital experiences for the fitness and leisure industry. LeisureLabs works with a wide range of platforms to allow clients to focus their development on true innovation and differentiated experiences for their brand. Alex was previously CEO of Netpulse, CCO at Sweatworks, and has over two decades of experience in building and scaling companies across the fitness technology space. Today, Alex joins Bryan in an insightful and pragmatic conversation on the future of technology and how to consider different aspects of it for commercial fitness business. If you're interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention If you're interested in learning more about the Europe Health & Fitness Forum, please visit: https://www.europeactive.eu/event/EHFF If you're interested in learning more about The World Active Forum, please visit: https://www.europeactive.eu/news/world-active-forum If you're interested in attending FITC's upcoming webinar on The Future of Fitness Content, please visit: bit.ly/FITCFutureOfContent One Powerful Quote: 30:22: "Technology is very rarely a miracle cure. It's usually an accelerator, and that can be a good thing or a bad thing." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:59: Bryan opens the show by asking Alex to share his background. 7:30: Bryan and Alex talk about evolving legacy tech stacks for products and experiences. 13:50: Bryan asks Alex about some of the hard lessons undertaking these initiatives. 17:03: Bryan inquires with Alex about not scoping these initiatives. 20:51: Alex articulates on no code solutions and how these help. 27:20: Alex highlights the big areas of innovation that are going to become significant. 30:19: Bryan wraps up the show with Alex imparting his final pearls of wisdom to the listeners. Bullet List of Resources: https://leisurelabs.co.uk/ https://www.strategyzer.com/canvas Guest Contact Information: https://www.linkedin.com/in/alexpeacock/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

21 Feb 202333min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Pieter Schuitermaker to the show. Bryan invited Pieter to be a guest on the podcast after meeting him at Virtuagym's FitNation Event in Amsterdam. Today, Pieter joins Bryan to share his story and thoughts on the industry space as an inspiration to all who live with a disability. If you're interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention One Powerful Quote: 18:57: "Go train for yourself and not for other people." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:17: Bryan opens the show by asking Pieter how they met and his interest in the fitness space. 11:44: Pieter talks about opening his own business. 14:08: Bryan inquires with Pieter about the particular challenges people with disabilities have going to fitness centers. 16:06: Pieter highlights the technology he is using in his business. 18:30: Pieter shares his pearls of wisdom to the listeners. 19:37: Bryan asks Pieter about education and specialized training for disabled people. Bullet List of Resources: https://www.fitnesszondergrenzen.nl/ Guest Contact Information: https://www.instagram.com/ptpietert/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

6 Feb 202322min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mo Iqbal to the show. Mo is the Founder of Sweatworks, a creative technology agency that helps brands create health and fitness technology products to be more accessible to users. Today, Bryan interviews Mo on this subject including blockchain, metaverse, and other pragmatic tech applications. If you're interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention One Powerful Quote: 32:13: "Pick the things that are meaningful to you, and as the leader pick a direction, and go. You will gain a lot more respect from that." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:13: Bryan opens the show by asking Mo about his background. 8:17: Bryan inquires with Mo about how he thinks people's view of technology has evolved. 10:39: Bryan and Mo talk about why people migrate to the latest technology. 13:44: Bryan asks Mo about his views on upgrading legacy technology applications. 18:36: Mo gives his viewpoints on Web 3.0 and his practical advice for new technology adoption. 25:28: Mo elaborates more on data, machine learning, and AI. 31:47: Bryan wraps up the show with Mo sharing his final pearls of wisdom to the listeners. Bullet List of Resources: https://www.sweatworks.com/ Guest Contact Information: https://www.linkedin.com/in/miqbalsweatworks/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

6 Feb 202335min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Bogdan Predusca to the show. Bogdan is the CEO & Co-Founder of Hyperhuman, an AI-powered video production and delivery platform made for the health & fitness industry. Hyperhuman allows companies all over the world to produce and offer smart, on-demand content that boosts customer retention and drives positive, health outcomes. Today, Bryan joins Bogdan in a conversation on some of his insights about content production and his strategy to helping your business. If you're interested in attending FIBO 2023, please visit: https://www.fibo.com/de-de.html If you're interested in attending IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention If you're interested in applying for our innovation awards, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022 One Powerful Quote: 16:08: "But the why and what should be what do I want to achieve for my customers. What are the health outcomes that I want to present. The success stories I want to achieve for them. That dictates the digital content strategy and all the efforts that we are solving for them." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:48: Bryan opens the show by asking Bogdan about his work in the wearable technology market. 5:44: Bogdan shares why he helped co-found Hyperhuman. 9:15: Bogdan explains to the listeners what Hyperhuman's technology specifically does for their clients. 11:44: Bogdan talks about case studies and the ideas for how they benefit customers. 14:58: Bryan inquires with Bogdan on his views about content production. 17:01: Bogdan highlights some of his views about the future of content. 20:19: Bogdan shares his observations about developing and using AI tools. 23:46: Bogdan imparts his advice to listeners on their technology journey. 28:38: Bryan wraps up the show with Bogdan as he shares his final thoughts to the listeners. Bullet List of Resources: https://www.linkedin.com/in/bogdanpredusca/ https://hyperhuman.cc/ Guest Contact Information: https://www.linkedin.com/in/bogdanpredusca/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

26 Dec 202231min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Jason Stowell to the show. Jason is the Senior Director of Business Development at JCC of Greater Buffalo. Jason has sold over 19,000 fitness agreements over his career making him one of the highest producers in the industry today. With over twenty-six years of experience, Jason now provides professional development, strategic planning, talent management, and expert level sales training throughout the fitness industry. You may also recognize him as the host of the Fitness Business Podcast as well as his "Empowered Sales System" program for fitness professionals. Today, Jason joins Bryan on a conversation on the dynamics of pricing, competition, and technology and how to craft a winning, fitness business strategy. If you're interested in applying for our innovation awards, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022 One Powerful Quote: "The relationships we create should be transformative, not simply transactional." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:16: Bryan opens the show by asking Jason about his observations on technology impacting personal training. 7:42: Bryan continues the conversation with Jason on diagnosing health solutions. 12:09: Bryan asks Jason about technology and its varying perception in the market. 17:52: Bryan follows up with Jason on hiring and retaining great talent as a winning formula for your business. 24:19: Jason shares his top issues he is focused on right now. 27:32: Bryan wraps up the show with Jason imparting his pearls of wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/jasonrstowell/ https://www.jccbuffalo.org/ https://fitnessbusinesspodcast.com/ Guest Contact Information: https://www.linkedin.com/in/jasonrstowell/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

13 Dec 202233min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Will Dahlgren to the show. Will is a senior key accountant at InBody, a leader in body composition analysis with innovative technology and devices. Their products are trusted by top research facilities, fitness centers, hospitals, and health centers around the world because of their accuracy, reproducibility, and ease-of-use. Today, Will joins Bryan in a conversation on onboarding, the importance of body composition versus weight loss, and how brands can improve the membership experience. If you are interested in joining FITC, please visit: http://www.fittechcouncil.org/membership-sign-up#join One Powerful Quote: 33:41: "You don't know what you don't know." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:35: Bryan opens the show by asking Will to share what InBody does for a member. 6:21: Bryan and Will talk about integrating technology and why this is relevant to the member journey. 10:30: Bryan and Will discuss aligning InBody's sales and service offerings to an operator. 13:30: Bryan and Will articulate on designing the user experience that educates the customers/members and creates real value for them. 18:48: Bryan asks Will his thoughts on the direction that this analytical technology is going. 22:48: Will shares his advice to operators that want to adopt this technology for their business. 31:55: Bryan wraps up the show with Will imparting his final comments to the listeners. Bullet List of Resources: https://www.linkedin.com/in/willdahlgren/ https://inbodyusa.com Guest Contact Information: https://www.linkedin.com/in/willdahlgren/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

15 Nov 202235min