Building a Fitness Franchise w/ Brandon Cullen, Anders Varner, Doug Larson, and Travis Mash #788
Barbell Shrugged5 Mars 2025

Building a Fitness Franchise w/ Brandon Cullen, Anders Varner, Doug Larson, and Travis Mash #788

Born into an entrepreneurial family in Ontario, Canada, Brandon Cullen was raised with a front-row seat to hard work and high expectations. Pushed by his father to excel both in life and on the ice, Brandon's grit landed him a spot in the New York Rangers' minor league system. But when a career-ending concussion shattered his hockey dreams, everything he'd worked for disappeared overnight.

Instead of calling it quits, Brandon turned that adversity into fuel. Determined to create something new, he poured his competitive drive into the fitness world, building the type of gym he wished existed: one focused on aging athletically without the distractions of gimmicks or trends. He knew firsthand the power of structured training and wanted to bring that same purpose to others looking for more than just a "workout."

Teaming up with fellow pro hockey player Kirk Dewaele, Brandon's first venture was a CrossFit gym, but they quickly saw a gap in the market for a structured, strength-based system. This insight led to MADabolic: a strength-driven gym built on precision, consistency, and science-backed programming, delivering real results for those who crave more. It was about giving people a place to train like athletes, with a methodical focus that cuts through the noise of fitness fads.

"Cardio will keep you alive but Strength Training allows you to thrive," Brandon explains. "Strength complements and enhances every aspect of your life." For him, MADabolic is more than a business, it's a mission to build strength, confidence, and a relentless drive for better in everyone who walks through the door, no matter where they start.

Work With Us: Arétē by RAPID Health Optimization

Links:

Brandon Cullen on LinkedIn

Anders Varner on Instagram

Doug Larson on Instagram

Coach Travis Mash on Instagram

Avsnitt(1308)

Living Alcohol Free w/ James Swanwick, Anders Varner, Doug Larson, and Travis Mash #794

Living Alcohol Free w/ James Swanwick, Anders Varner, Doug Larson, and Travis Mash #794

Swanwick has worked as a print, TV and radio journalist. He began his career in 1993 as a reporter at The Courier-Mail in Brisbane, Australia. In 1996, Swanwick won the Queensland Media Award for his ...

16 Apr 202556min

Physiology Friday: [Cholesterol] How to Read Bloodwork for Lipids, Triglycerides, and Fatty Acids w/ Anders Varner, Doug Larson, and Dan Garner Barbell Shrugged

Physiology Friday: [Cholesterol] How to Read Bloodwork for Lipids, Triglycerides, and Fatty Acids w/ Anders Varner, Doug Larson, and Dan Garner Barbell Shrugged

In today's episode of Barbell Shrugged you will learn: What are lipids What is cholesterol The difference between HDL and LDL cholesterol Why there is no such thing as "good" or "bad" cholesterol Wha...

11 Apr 202544min

Building the Endurance Athlete w/ Javier Pineda, Anders Varner, Doug Larson, and Travis Mash #793

Building the Endurance Athlete w/ Javier Pineda, Anders Varner, Doug Larson, and Travis Mash #793

Javier Pineda, endurance coach at RAPID Health Optimization and founder of Endurance Cartel, empowers athletes and professionals to master strength and stamina. With ten Ironman triathlons and two Iro...

9 Apr 202552min

Physiology Friday: Managing Stress and Performance for Tactical Populations w/ Dr. Mike Lane, Anders Varner, Doug Larson, and Travis Mash

Physiology Friday: Managing Stress and Performance for Tactical Populations w/ Dr. Mike Lane, Anders Varner, Doug Larson, and Travis Mash

Mike Lane is a professor at eastern Kentucky university teaching in the parks, recreation, exercise, and sports science on the graduate and undergraduate level. His phd is in exercise physiology with ...

4 Apr 202549min

Heart Attack Awareness for Fit People w/ Joel Jamieson, Anders Varner, Doug Larson, and Travis Mash #792

Heart Attack Awareness for Fit People w/ Joel Jamieson, Anders Varner, Doug Larson, and Travis Mash #792

Joel Jamieson is widely considered one of the world's foremost authorities on strength and conditioning for combat sports, having trained many of the sports best athletes since 2004. He is the author ...

2 Apr 202546min

Physiology Friday: [Recovery] How to Build a Resilient Physiology w/ Anders Varner Doug Larson, and Dan Garner Barbell Shrugged

Physiology Friday: [Recovery] How to Build a Resilient Physiology w/ Anders Varner Doug Larson, and Dan Garner Barbell Shrugged

In today's episode of Barbell Shrugged you will learn: How to define resilience Understanding psychology vs physiological resilience What are the biomarkers of resilience Cortisol wakening response a...

28 Mars 202548min

Rowing for Fitness, Strength, and Sport w/ Shane Farmer, Anders Varner, Doug Larson, and Travis Mash #791

Rowing for Fitness, Strength, and Sport w/ Shane Farmer, Anders Varner, Doug Larson, and Travis Mash #791

Shane Farmer is the founder of Dark Horse Rowing. He's a rower, a 4X CrossFit Games athlete, former gym owner, Concept2 Master Instructor and has made his career de-mystifying rowing for non-rowers. H...

26 Mars 202557min

Physiology Friday: [Body Transformation] Simple Strategies to Getting Shredded w/ Anders Varner, Doug Larson, and Dan Garner

Physiology Friday: [Body Transformation] Simple Strategies to Getting Shredded w/ Anders Varner, Doug Larson, and Dan Garner

In today's episode of Barbell Shrugged you will learn: Setting goals for physique transformation How long should you plan for a bulk and cut Strategies for building muscle on a bulk How to handle lag...

21 Mars 202548min

Populärt inom Hälsa

somna-med-henrik
rss-bara-en-till-om-missbruk-medberoende-2
inga-beiga-morsor
rss-jossan-nina
alska-oss
not-fanny-anymore
rss-vuxna-pa-latsas
sexnoveller-deluxe
johannes-hansen-podcast
angestpodden
rss-viktmedicinpodden
sova-med-dan-horning
vinterpasset
sa-in-i-sjalen
sag-det-bara
brottarbroder
tyngre-radio
rss-the-house-podcast-3
rss-sjalsligt-avkladd
smartare-fitness-podden